This article is a perfect fit to explain the lecture contents of week 5.The subject for week 5 was establishing objectives and budgeting for the promotional program and understanding advertising and marketing program to capture the overall picture of IMC.
"Your brand is your promise to your customer, and it will be what distinguishes you from your competitors"A brand is defined as a Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers. Strategy is the thinking and planning is the doing and usually used to plan for promoting a particular product or service to target customers.
This article emphasises that all components of a strategy are vital to creating a successful business. I agree with this in that they are equally important. An enhanced business strategy is nothing without a brand or marketing strategy. And a strong strategy is not helpful to a weak brand. They should complement eachother and build simultaneously.
4/5 of the 'good' tweets were response messages which are much easier to do - via keyword search and using SM brand guidelines - than first messages.
However, every one of the bad tweets is a first message - which is always harder to do well and innovately.The Arena twitter account is great, but is a luxury that most businesses cannot afford. It is a risk to try and create brand awareness solely on 'funny tweets'. I would recommend a mixture of amusing and informative content-led tweeting for better impact.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.