Most writing seeks to influence you to think or feel how the author wants you to think or feel. The article you are reading now is no exception. We want you to think about certain things in a certain way.
But there’s another kind of influence, not typically associated with writing, that works in a different fashion. Here, you don’t try to make people think or feel in any particular way. Instead, you try to get them to be themselves.
Via Kenneth Mikkelsen