Arte de cor
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Arte de cor
Ler e dizer em voz alta, de cor, pelo coração
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Rescooped by Maria Jose Vitorino from Digital Storytelling
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The Story Circle

Can this 10-step approach help you tell more compelling stories?

Via José Carlos
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Nicoletta Gay's curator insight, February 10, 2014 5:12 AM

We tell stories in order to make sense of the world around us.

But what makes for a good story?

Karen E Smith's curator insight, February 10, 2014 8:58 AM

Good advice. Literature circles for digital storytelling.

Rescooped by Maria Jose Vitorino from Digital Storytelling
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Visual storytelling and infographics lead to sustainability | ParkHowell.com

Visual storytelling and infographics lead to sustainability | ParkHowell.com | Arte de cor | Scoop.it
Our business minds are hardwired for story, especially visual storytelling and infographics. Sustainability executives, in particular, should turn climate data into drama with visuals.

Via José Carlos
Maria Jose Vitorino's insight:
We are visually wired: It only takes us 150 milliseconds for a symbol to be processed and just 100 milliseconds to attach a meaning to it.
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Juliana Loh's curator insight, August 26, 2013 3:47 AM

Hans. This link is interesting because i read another article recently that mentioned that inaccurate info presented in infographic style is very rarely questioned. The 'more beautiful' the infographic the more it is deemed valid.

 

Hans Heesterbeek's comment, August 28, 2013 1:37 AM
wow that's dangerous when people take the info for granted, so there is a difference in accepting the facts and figures when it is written and as a graphic.
Juliana Loh's comment, August 30, 2013 2:51 AM
Yes. There is a difference. I wish i had that link. I can't find it now but on the other hand, info presented by advertising companies often are the target of skepticism. http://mashable.com/2013/07/03/infographic-advertising-do-you-buy-it/ tho yes.. according to a study done on UX presentation, generally people are far more liable to accept info presented in a graphic form.
Rescooped by Maria Jose Vitorino from Digital Storytelling
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Storytelling » Como a publicidade se apropriou da forma mais poderosa de ativar nosso cérebro

Storytelling » Como a publicidade se apropriou da forma mais poderosa de ativar nosso cérebro | Arte de cor | Scoop.it
Muito antes de se transformar em mais um chavão da publicidade, a milenar prática de contar histórias já era considerada como a forma mais poderosa de ativar nossa cérebro. É ciência (não é feitiçaria).

Via José Carlos
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Rescooped by Maria Jose Vitorino from Digital Storytelling
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What listening to a story does to our brains...

What listening to a story does to our brains... | Arte de cor | Scoop.it
In another case of science sort of proving what we’ve known for a long
time, the following article contains powerful, useful, and practical
information. The article’s only flaw might be that it wasn’t written as a
story itself.

Via José Carlos
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Marie Ennis-O'Connor's curator insight, August 20, 2013 7:20 AM

Learning the art of digital storytelling is an essential non profit marketing skill