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Arte de cor
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Rescooped by Maria Jose Vitorino from Digital Storytelling
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The Story Circle

Can this 10-step approach help you tell more compelling stories?

Via José Carlos
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Nicoletta Gay's curator insight, February 10, 5:12 AM

We tell stories in order to make sense of the world around us.

But what makes for a good story?

Karen E Smith's curator insight, February 10, 8:58 AM

Good advice. Literature circles for digital storytelling.

Rescooped by Maria Jose Vitorino from Transmedia: Storytelling for the Digital Age
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Social Media and Storytelling Part 1: Why Storytelling?

Social Media and Storytelling Part 1: Why Storytelling? | Arte de cor | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, August 17, 2013 8:57 PM


Cameron Uganec:  "Marketers can reach a greater audience than ever by combining the power of social media and storytelling."


This is the first in an interesting 6 part series ...


Part 2: Back to the Future

Part 3: Creating Content That Gets Shared

Part 4: The Growth of Visual Storytelling

Part 5: Six Principles of Social Video

Part 6: 10 Tips for Social Video Success

Rescooped by Maria Jose Vitorino from Digital Storytelling
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Storytelling » Como a publicidade se apropriou da forma mais poderosa de ativar nosso cérebro

Storytelling » Como a publicidade se apropriou da forma mais poderosa de ativar nosso cérebro | Arte de cor | Scoop.it
Muito antes de se transformar em mais um chavão da publicidade, a milenar prática de contar histórias já era considerada como a forma mais poderosa de ativar nossa cérebro. É ciência (não é feitiçaria).

Via José Carlos
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Rescooped by Maria Jose Vitorino from Digital Storytelling
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What listening to a story does to our brains...

What listening to a story does to our brains... | Arte de cor | Scoop.it
In another case of science sort of proving what we’ve known for a long
time, the following article contains powerful, useful, and practical
information. The article’s only flaw might be that it wasn’t written as a
story itself.

Via José Carlos
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Marie Ennis-O'Connor's curator insight, August 20, 2013 7:20 AM

Learning the art of digital storytelling is an essential non profit marketing skill