Color can be used for the actual type, or used in the background to help emphasize the type, which might be black, white, or a color. It can attract and influence a viewer in both overt and subtle ways: color can create visual excitement and variety while drawing the eye to important words, points, or other information you wish to highlight.
The Psychology of Color
What color is used as well as how and where to use it are critical to communicating a particular message. Color can be used to draw attention to important elements, but it can also be used to communicate specific themes and moods. Red, | read more..