Brand Spirit | Art, photography, design, tech, culture & fashion |

Brand Spirit: every day for 100 days, I will paint one branded object white, removing all visual branding, reducing the object to its purest form. I can purchase each object for less than $10, it can be something I own, something another person gives me, or something I find. Brand Spirit has been featured on Swiss Miss, PSFK, Gizmodo, Adweek, The Next Web, Trendland, and Huffington Post.

About me: I work by day as a strategic agent of change at Carbone Smolan Agency, I study by night at the SVA Master’s in Branding program, and I’m on a perpetual quest for the perfect burger.