When it comes to unraveling a complex business challenge, sometimes it helps to get a bit of "altitude" above it - to view it from a panoramic perspective where you can see all of its components and how they relate to each other.
Appreciative Inquiry References & Sources related to the KINSHIP enterprise December 2013 Business Leader Luncheon with Jeremy Scrivens. Topic: How to take advantage of social media to innovate & grow your business without the risks.
Cynefin is a Welsh word, which is commonly translated into English as 'habitat' or 'place', although this fails to convey its full meaning. The term was chosen by the Welsh scholar Dave Snowden to describe a perspective on the evolutionary nature of complex systems, including their inherent uncertainty ("The Cynefin framework").