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Rescooped by Francesco Zanibellato from Audience Development for the Arts
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Someone Who Speaks Their Language: How a Nontraditional Partner Brought New Audiences to Minnesota Opera

Someone Who Speaks Their Language: How a Nontraditional Partner Brought New Audiences to Minnesota Opera | Arts marketing | Scoop.it

This case study describes the efforts of the Minnesota Opera to expand its audience by reaching a population segment where it suspected potential fans might reside: women age 35 to 60. 


Via Shoshana Fanizza
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MoMA, British Museum... La gestion gagnante des musées à l'étranger

MoMA, British Museum... La gestion gagnante des musées à l'étranger | Arts marketing | Scoop.it
Chaque année, les établissements américains doivent générer leurs ressources propres pour pouvoir fonctionner et sont davantage prêts à expérimenter des changements.
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Rescooped by Francesco Zanibellato from ARTE, ARTISTAS E INNOVACIÓN TECNOLÓGICA
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An Ingenious Museum Design That Turns Visitors Into Creators

An Ingenious Museum Design That Turns Visitors Into Creators | Arts marketing | Scoop.it
“ A range of new interactive technologies by Local Projects that will let visitors engage with the National Design Museum in a totally novel way.”
Via Javier Sánchez Bolado
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Rescooped by Francesco Zanibellato from Médiation multimédia
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Adolescents et tourisme culturel - Tourisme Culturel

Adolescents et tourisme culturel - Tourisme Culturel | Arts marketing | Scoop.it

Via Rachel Matalon
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La collection d'art Société Générale ouverte au grand public

La collection d'art Société Générale ouverte au grand public | Arts marketing | Scoop.it
Peut être ne le savez vous pas mais la Société Générale est très active dans le domaine du mécénat culturel, notamment grâce à une intense politique d'acquisition d’œuvres d'art. Au fil des années,...
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Premi: il Museo Nazionale del Cinema di Torino riceve la menzione speciale del Museum Innovation Award 2014

Premi: il Museo Nazionale del Cinema di Torino riceve la menzione speciale del Museum Innovation Award 2014 | Arts marketing | Scoop.it
Il Museo Nazionale del Cinema di Torino ha ricevuto la menzione speciale del Museum Innovation Award 2014, per l'innovativo progetto di tecnologia digitale appl
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La RMN publie une application iPad consacrée aux plus beaux chats de l'histoire de l'art

La RMN publie une application iPad consacrée aux plus beaux chats de l'histoire de l'art | Arts marketing | Scoop.it
“La RMN complète sa collection d'applications iPad consacré aux plus belles œuvres de l'histoire de l'art. Après les femmes, les hommes, les tableaux et les fesses, les plus beaux chats débarquent s...”
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Street Art Project - Google Cultural Institute: Explora una colección de arte urbano en constante cambio

Street Art Project - Google Cultural Institute: Explora una colección de arte urbano en constante cambio | Arts marketing | Scoop.it
“ Explora una colección de arte urbano en constante cambio. Protegida para generaciones futuras.”
Via Javier Sánchez Bolado
Francesco Zanibellato's insight:
Il progetto di google per l'arte urbana
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Rescooped by Francesco Zanibellato from Musées et numérique
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Le mondial des musées #CDM2014

Le mondial des musées #CDM2014 | Arts marketing | Scoop.it
“Si les marques rivalisent d'inventivité en cette période de mondial, les musées, eux ne sont pas en reste. Deux d'entre eux (la Cité de l'Architecture et du Patrimoine et le musée d'Orsay) ont déjà...”
Via François Boutard
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Exhibit storytelling: to narrate Renoir at Baltimore Museum of Art | Art Marketing Management

Exhibit storytelling: to narrate Renoir at Baltimore Museum of Art | Art Marketing Management | Arts marketing | Scoop.it
The Baltimore Museum of Art invited his public to invent some stories on a Renoir painting, that was stolen in the Fifties and was mysteriously rediscovered
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Learning with touch: how to make a visit at the museum unforgettable | Art Marketing Management

Learning with touch: how to make a visit at the museum unforgettable | Art Marketing Management | Arts marketing | Scoop.it
Museo Omero in Ancona is a national tactile museum which let his users to touch its sculptures: an interesting experience marketing
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The CHESS experience - YouTube

CHESS (Cultural Heritage Experiences through Socio-personal interactions and Storytelling) is a project, co-funded by the European Commission, that aims to i...

Via Christine Berding
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Christine Berding's curator insight, March 10, 2014 11:59 AM

CHESS (Cultural Heritage Experiences through Socio-personal interactions and Storytelling)

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Un système qui permet aux visiteurs de ressentir les mouvements du peintre devant un tableau

Un système qui permet aux visiteurs de ressentir les mouvements du peintre devant un tableau | Arts marketing | Scoop.it
“ Des chercheurs de l'université Middlesex University ont créé Into the Frame : un système qui utilise la technologie haptique pour ressentir les mouvements du peintre devant un tableau.”
Via Rachel Matalon
Francesco Zanibellato's insight:
A good idea?
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Rescooped by Francesco Zanibellato from ARTE, ARTISTAS E INNOVACIÓN TECNOLÓGICA
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Why Museums Need Digital Technology - EdTrips

Why Museums Need Digital Technology - EdTrips | Arts marketing | Scoop.it
Museums are relying more and more on digital technology to engage visitors and reach new audiences online.

Via Susan Myburgh, Mark E. Deschaine, PhD, Luciana Viter, Javier Sánchez Bolado
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Rescooped by Francesco Zanibellato from Musées et numérique
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Clic France / Le musée d'art égyptien Petrie valorise sa collection en lancant une bibliotheque 3d en ligne

Clic France / Le musée d'art égyptien Petrie valorise sa collection en lancant une bibliotheque 3d en ligne | Arts marketing | Scoop.it
“Le musée Petrie d'archéologie égyptienne, qui rassemble l’une des plus importantes collections d’objets de l’Egypte Antique, vient de lancer une bibliothèque en ligne permettant d’observer les obje...”
Via François Boutard
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Svegliamuseo On Air – How To Run A Social Media Strategy With Low Budget

Svegliamuseo On Air – How To Run A Social Media Strategy With Low Budget | Arts marketing | Scoop.it
“ After a first appointment during which we explored video social platforms for museums, Svegliamuseo On Air is coming back this Wednesday, June 18th, at 10:00 AM (EST) to talk about low budget social media strategy with Adrienne N. Romano, Director of Education, New Media and Interpretive Initiatives at James A. Michener Art Museum, Pennsylvania. Despite the fact that her official role …”
Via Christine Berding
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Rescooped by Francesco Zanibellato from Innovation in Culture and Art
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Righted Museum, artworks we are not allowed to see on Google Street View | AMUSEMENT.NET

Righted Museum, artworks we are not allowed to see on Google Street View | AMUSEMENT.NET | Arts marketing | Scoop.it
“ [CONCEPT] Wandering through the art galleries found on Google Art Project, Mario Santamaria discovered that many artworks were actually blurred for copyright reasons. In his”
Via musas20
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Definire gli obiettivi per la cultura: operazione possibile? | Marketing Culturale

Definire gli obiettivi per la cultura: operazione possibile? | Marketing Culturale | Arts marketing | Scoop.it
In questo post cerchiamo di capire il valore strategico legato degli obiettivi nel marketing culturale e come fare per definirli correttamente
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Michelangelo v Mickey Mouse

Michelangelo v Mickey Mouse | Arts marketing | Scoop.it
“The most popular museums in the worldMUSEUMS bring to mind hushed, reverential rooms—though not to anyone who has competed to catch a glimpse of the Mona Lisa....”
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Rescooped by Francesco Zanibellato from Médiation multimédia
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Our Museums Are Broken -- These 5 Fixes Can Make Them Fun Again.

Our Museums Are Broken -- These 5 Fixes Can Make Them Fun Again. | Arts marketing | Scoop.it
“ Museums are depositories of history's treasures, a key indicator of how a culture defines itself, and a much-appreciated field trip for kids in school. They also tend to be woefully outdated in how they appeal to young people. With so much cool stuff at their disposal, our great museums feel like [...]”
Via Kajsa Hartig, anne, Aube Lebel, Rachel Matalon
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Aube Lebel's curator insight, May 29, 2014 7:56 AM

Accueil + convivialité + répondre aux attentes ! 

Rescooped by Francesco Zanibellato from Médiation multimédia
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Discover or create guided tours for Google Glass

Discover or create guided tours for Google Glass | Arts marketing | Scoop.it

Via Rachel Matalon
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Explore museums during the night using robots at Tate Britain | Art Marketing Management

Explore museums during the night using robots at Tate Britain | Art Marketing Management | Arts marketing | Scoop.it
Very soon the Tate Britain museum could be visited during the night, from our computer by controlling a robot which has four cameras and a microphone: a
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Adopt a museum! | Art Marketing Management

Adopt a museum! | Art Marketing Management | Arts marketing | Scoop.it
The idea is as easy as smart. Museums in general are not so rich, and the most of them have nothing. And as we always say, communication is fundamental for a
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Rescooped by Francesco Zanibellato from Musées et numérique
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#MuseumWeek: il museo in 140 caratteri. Così ti racconto l’arte in un tweet - Wired

#MuseumWeek: il museo in 140 caratteri. Così ti racconto l’arte in un tweet - Wired | Arts marketing | Scoop.it
“Finalmente un progetto che vede come protagonista l’arte e i social network: la #MuseumWeek. Lanciato da alcuni musei francesi, il ...”
Via François Boutard
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Studiare l’arte con le visite virtuali - DidatticarteBlog

Studiare l’arte con le visite virtuali - DidatticarteBlog | Arts marketing | Scoop.it

Via Fernando Jesús Rodriguez García, Javier Sánchez Bolado
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