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Rescooped by Denis Marsili from Marketing Strategy and Business
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Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips | Art Marketing Tips How to's SEO ALL ART MATTERS! | Scoop.it

Excerpted from article on Content Marketing Institute:
" If the success of your content marketing strategy is in any way dependent on your search engine optimization (SEO) and search engine rankings, there are plenty of tools and tactics available that might merit your time and effort to explore.

Here are eight ways I check keyword rankings as a part of an overall SEO-focused content marketing strategy:

1. WebCEO
With WebCEO, I can quickly see rankings for the main search engines and look at the data from different angles, including history over months and how many keywords are ranking for the same page.

2. SEOmoz Pro
It’s easy to add keywords to a campaign and get a sense of rankings over time. SEOmoz offers automated reports, which can be very helpful when analyzing whether your content marketing strategy is moving in the right direction, from an SEO perspective.

3. SheerSEO
With it, I can look at the historical performance of that keyword, to see if it is likely to remain valuable, or if its current popularity is an anomaly.

4. SEMrush
SEMrush does provide an incredible amount of information (including competitive research) based on the more than 90 million keywords that it monitors in its database.
 
5. Browser extensions
If you are looking for some desktop apps that can give you a quick snapshot of your search performance, try checking your rankings using tools like the "SEO SERP Workbench" (Chrome extension) or "Rank Checker" from "SEO Book".

6. iPhone/Mobile
If you disable the office’s WiFi network, you can also see results that aren’t tied to the business’ IP address.

7. Friends
On some occasions, I’ll ask a friend or colleague to conduct a quick keyword search, so I can compare my results with theirs.

8. Search engine spot checks
As a work-around, when I check rankings on Google, I make sure I’m not logged into my Google account, and I disable my browsing history.


Bonus recommendations and advice:
- If you’re going to monitor your keyword rankings, I recommend that you keep your analyses to a minimum (once a month). Whether you look at ranking data daily, weekly or monthly, track conversion metrics as well.
- Even a No. 1 ranking on Google or Bing will be absolutely meaningless if no one in your target audience is searching for that term.
- Search volume and traffic can drop off during different times of the year.
- every content strategy must factor in the value of your current content, the content you are looking to develop in the future, and the potential both offer for increasing inbound links, leads, and engagement..."


Read full original article here:
http://contentmarketinginstitute.com/2013/05/optimize-content-marketing-strategy-keyword-tracking-tips/

 


Via Giuseppe Mauriello
Denis Marsili's insight:

Are you using KEYwords, they are KEY, think "customer". What would they type to get to your content and satisfy their needs for info / product! 

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Elsie Whitelock's curator insight, June 28, 2013 5:33 AM

Great article with all the SEO changes is harder to keep up; I am testing the Chrome Extension - SEO SERP Workbench and it seems very useful. Also looking at #8 as am now aware to 'unplug' from the personalizaton bits before testing.

Art Marketing Tips How to's SEO ALL ART MATTERS!
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Conceptual Art Is More Than Meets the Eye, Its an Experience - Artsnapper

Conceptual Art Is More Than Meets the Eye, Its an Experience - Artsnapper | Art Marketing Tips How to's SEO ALL ART MATTERS! | Scoop.it
Conceptual Art, or “Conceptualism” is an art form in which the concept or idea behind the work take precedence over traditional aesthetic and materials. As
Denis Marsili's insight:

"“In conceptual art the idea or concept is the most important aspect of the work. When an artist uses a conceptual form of art, it means that all of the planning and decisions are made beforehand and the execution is a perfunctory (with minimum effort) affair. The idea becomes a machine that makes the art”. Sol Lewitt

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A New Business Model: Creative Marketing Company Trades Art for Marketing ... - PR Web (press release)

A New Business Model: Creative Marketing Company Trades Art for Marketing ... - PR Web (press release) | Art Marketing Tips How to's SEO ALL ART MATTERS! | Scoop.it
A New Business Model: Creative Marketing Company Trades Art for Marketing ...
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Rescooped by Denis Marsili from Public Relations & Social Media Insight
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The art of storytelling in Business - marketing tips | Ronin Marketing

The art of storytelling in Business - marketing tips | Ronin Marketing | Art Marketing Tips How to's SEO ALL ART MATTERS! | Scoop.it

...The power of storytelling is something so many businesses fail to realise in marketing their brand and products. When information is communicated in story form, studies show people better relate and remember it. Stories have the ability to spark emotions, whether it’s happiness, empathy, trust or anger. When listening to them not only are the language-processing parts of our brain activated, experiential parts of our brain come alive too. Stories about food activate our sensory cortex, motion stories activate the motor cortex – fundamentally our brains are more engaged when listening to stories.Brand storytelling isn’t new; companies have used advertising to evoke emotions through storytelling for years. However the landscape has changed, the digital revolution spurred new platforms, channels and devices through which to share and tell stories, opening up greater opportunities, but simultaneously greater challenges.How do you cut through the noise, get your stories heard and resonate with the consumer? Here are my top tips for the art of storytelling in business...


Via Jeff Domansky
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Jeff Domansky's curator insight, June 19, 2013 12:30 PM

Here's a set of helpful tips for business storytelling.

Susan Milner's curator insight, November 22, 2013 1:24 PM

Storying is a great vehicle for non profits. Concentrate on one person's story which touches ones heart.

 

Rescooped by Denis Marsili from SEO Tips, Advice, Help
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How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic]

How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic] | Art Marketing Tips How to's SEO ALL ART MATTERS! | Scoop.it
mycleveragency's latest infographic cuts through all the jargon and marketing spiel and condenses what it takes to create a great post across Facebook, Twitter, Pinterest and Google+.

Via Bonnie Burns
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Vanessa Molly's comment, June 18, 2013 3:39 AM
Great Article!
ramil navidad's comment, June 18, 2013 5:32 AM
really nice
Carlos Bisbal's comment, June 18, 2013 2:59 PM
very good!
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Case Study: Did Facebook Ads Work for This Photographer?

Case Study: Did Facebook Ads Work for This Photographer? | Art Marketing Tips How to's SEO ALL ART MATTERS! | Scoop.it
How deeply to you believe in social media as a marketing channel? Would you be discouraged if you gave it your all for a full month and didn't get a single lead? Or would you su...
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"Despite the lack of a solid lead, Chinni is still convinced that Facebook might help him out in the end. "My impression of Facebook is it takes time to generate leads,"

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Rescooped by Denis Marsili from Artdictive Habits : Sustainable Lifestyle
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Art Marketing - by American artist Gwenn Seemel

Art Marketing - by American artist Gwenn Seemel | Art Marketing Tips How to's SEO ALL ART MATTERS! | Scoop.it
Portland artist Gwenn Seemel’s book

Via Webgrrl
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Webgrrl's curator insight, June 11, 2013 1:42 AM

 Art Marketing intends to inspire artists to think of promoting their work as an essential part of the process of art-making read this e-book for FREE

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12 Sketchbooks of the Pros

If you're an artist, your sketchbook probably looks pretty standard. But what if you're an "anthropomorphist architect?" Or an elephant?
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Can Technology Save the Arts? | MARKETING THE ARTS TO DEATH

Can Technology Save the Arts? | MARKETING THE ARTS TO DEATH | Art Marketing Tips How to's SEO ALL ART MATTERS! | Scoop.it
How Lazy Language is Killing Culture (by Trevor O'Donnell)
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Denis Marsili's comment, June 11, 2013 2:22 AM
Very good article! read it!
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5 Habits of Happy Artists

5 Habits of Happy Artists | Art Marketing Tips How to's SEO ALL ART MATTERS! | Scoop.it
  Do you remember happy? We're not talking about positive thinking or grinning-like-an-idiot kind of happy, we're talking about the kind of happy tha
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Really extraordinary article!! MUST READ! 

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Art and science in marketing: meaning, truth, and money - Chief Marketing Technologist Blog

Summary...

 

Should marketing have more art or more science? Both! These aren't an either/or proposition. Modern marketing is about combining the best of left-brain analytics and right-brain creativity to deliver compelling customer experiences.

This presentation introduces the hybrid "marketer scientist" -- an ideal blend of storyteller, data analyst, brand champion, experimentalist, experience designer, technologist, change agent, and system thinking. Of course, not everyone needs to be an expert in ALL of those. But all marketers should be willing to embrace them, and the modern marketing organization must find a way to synthesize them with a balanced team.

 


Via iNeoMarketing
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iNeoMarketing's curator insight, June 7, 2013 5:52 AM

The slides above are supplementary to Scott Brinker's post. His post covers everything that he has been proselytizing from the get-go, and is a must read. It almost serves as a description of the way things are/need to be, and  in itself is a roadmap for the actions you need to take to be successful as a B2B marketer. A must read.


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Brain Pickings

Brain Pickings | Art Marketing Tips How to's SEO ALL ART MATTERS! | Scoop.it
Interestingness, curated – picking culture's collective brain for innovation, inspiration & brilliant ideas
Denis Marsili's insight:

Great article, good for artists! ;)

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A website for artists to post their artwork and increase exposure

A website for artists to post their artwork and increase exposure | Art Marketing Tips How to's SEO ALL ART MATTERS! | Scoop.it

InspiredStream is a blog/website for artists that can post their artwork and gain exposure from people everywhere on the web. Artists can upload photo's, video's, and song's to this new web hub.

Denis Marsili's insight:

New site, not so appealing to me though...

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Art Marketing – Hunting or Fishing, What is the Difference?

Art Marketing – Hunting or Fishing, What is the Difference? | Art Marketing Tips How to's SEO ALL ART MATTERS! | Scoop.it
This guest post was authored by Art Collector, Art Supporter and Marketer extraordinaire, Dean Cameron. I think you'll find it useful...
For starters, EVERYBODY who has something to sell, even art, wants to make the sale.
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Read!

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PsycholARTSical: Psyched about the arts/Personal Development - Wikibooks, open books for an open world

PsycholARTSical: Psyched about the arts/Personal Development - Wikibooks, open books for an open world | Art Marketing Tips How to's SEO ALL ART MATTERS! | Scoop.it
Denis Marsili's insight:

Very good article about art and self-esteem (among other topics)

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Rescooped by Denis Marsili from Design Revolution
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Museum Websites Inspire Great Design Ideas: Top 10 Art Museum Sites

Museum Websites Inspire Great Design Ideas: Top 10 Art Museum Sites | Art Marketing Tips How to's SEO ALL ART MATTERS! | Scoop.it
Could redesigned Web sites be the starchitecture for museums? We pick our favorite museum Web site designs, including the Whitney's kids-only digital playground.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, June 20, 2013 12:20 AM

Steal From These Top 10 Art Museum Websites
FoundObjects.com, now RIP sadly, sold cool gifts to museum stores. Even after leaving the specialty gift business for the B2B web dev agency biz I still use several of the sources I found back then including art museum websites.

This post highlights ten of the best art museum website designs. I agree with most of them especially the Walker in Minneapolis. They rock. When in doubt visit an art museum website such as these ten and #STEALTHIS.

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Genuine Creativity Is Good For Business—But You Have To Know How To Recognize It

Genuine Creativity Is Good For Business—But You Have To Know How To Recognize It | Art Marketing Tips How to's SEO ALL ART MATTERS! | Scoop.it
SPONSORED CONTENT: Explore the evolving science of content marketing: the consumer’s needs, the tools employed, and the latest learnings from the best brands in the business--with an eye toward the future of brand content marketing.

Via Alessandro Rea
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Train Your Brain for Monk-Like Focus

Train Your Brain for Monk-Like Focus | Art Marketing Tips How to's SEO ALL ART MATTERS! | Scoop.it
The moment you get effortlessly lost in work goes by any number of names: focus, concentration, escapism, flow, and countless others.
Denis Marsili's insight:
What's Happening in Your Brain When You're Focused (and Distracted)
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Art Marketing Blog: How To Display Your Artwork Online

Art Marketing Blog: How To Display Your Artwork Online | Art Marketing Tips How to's SEO ALL ART MATTERS! | Scoop.it
“I haven't been turned down for anything I've applied for with this resume,” she sa... Green Art Marketing. Before Greenpeace and Dr. David Suzuki brought us all to environmental consciousness, many artists were already ...
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Darwin’s Life, Adapted in Poems by His Great-Great-Granddaughter

Darwin’s Life, Adapted in Poems by His Great-Great-Granddaughter | Art Marketing Tips How to's SEO ALL ART MATTERS! | Scoop.it
“He is the most transparent man I ever saw and most affectionate.” “Poetry is the breath and finer spirit of all knowledge; it is the impassioned expression which is in the countenance of all Science, William Wordsworth wrote in his timeless...
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Copyright: Empowering Innovation and Creativity - Huffington Post

Copyright: Empowering Innovation and Creativity - Huffington Post | Art Marketing Tips How to's SEO ALL ART MATTERS! | Scoop.it
Copyright: Empowering Innovation and Creativity Huffington Post From the printing press, to motion pictures, to recorded sound, to the Internet, for its entire history copyright law has evolved and developed in response to new developments in...
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Art in Advertising – How advertisers are writing the ... - Kirk Marketing

Art in Advertising – How advertisers are writing the ... - Kirk Marketing | Art Marketing Tips How to's SEO ALL ART MATTERS! | Scoop.it
It has always been the role of authors and poets to write the stories that define cultures. Poets as early on as Homer not only recorded history but also defined the culture of the times. Shakespeare didn't just write plays; ...
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Art is Work

Art is Work | Art Marketing Tips How to's SEO ALL ART MATTERS! | Scoop.it
Art is Work Creating art is a valid career. There seems to be this perception in our culture that art is not really a profession but more of a hobby. That
Denis Marsili's insight:

Being an artist means... GREAT ARTICLE!!

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QUIZ: Famous Art Or Child's Project? - Business Insider

QUIZ: Famous Art Or Child's Project? - Business Insider | Art Marketing Tips How to's SEO ALL ART MATTERS! | Scoop.it
This Quiz Will Make You Realize How Bonkers The Contemporary Art Market Is. This Quiz Will Make You Realize How Bonkers The Contemporary Art Market Is. Million-dollar masterpiece or kid's art project?
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The Three Lies About Creativity That Could Be Keeping You Back

The Three  Lies About Creativity  That  Could Be  Keeping You Back | Art Marketing Tips How to's SEO ALL ART MATTERS! | Scoop.it

When thinking of the creative process I am sure that you think of musicians, artists, or even marketing . But, if there is one ability that truly accomplished people need, it is creativity; Creativity helps you stand out from the crowd, which a lot of times is the only way to get noticed in a competitive market. If you are unwilling to be different, then you will never get to the next level. Here are the three common falsehoods that persist about creativity.


Via miguil stewart
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Denis Marsili's comment, June 8, 2013 12:26 AM
Simple good article
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Artist Found Her Paintings On Not One, Or Two, But on Three Music ...

Artist Found Her Paintings On Not One, Or Two, But on Three Music ... | Art Marketing Tips How to's SEO ALL ART MATTERS! | Scoop.it
Yesterday, we posted a video on how to do a reverse image search using TinEye. Artist Corrine Bayraktaroglu also alerted us to the online tool Google Reverse Image Search. She wrote: “Early in May, I had read somewhere ...
Denis Marsili's insight:

FIND YOUR IMAGES!!!!

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Exhibit-it's curator insight, June 12, 2013 10:33 AM

Google Goggles is another resource. I use "search by image" in Chrome, which lets you drag your image into the search window, then finds it all over the web.