The next big thing in content marketing technology, the content marketing stack, will develop significantly in 2015. Content stacks are necessary to consolidate the eight content marketing use cases identified in research we published on the content software landscape. No use case is an island. As organizations mature and become more strategic in their content marketing initiatives, it becomes imperative to seamlessly link execution to analytics, or optimization, or targeting, for example. We'll soon see end-to-end offerings from the big enterprise players: Adobe, Oracle, and Salesforce.com. All are scrambling to integrate multiple content point solutions into seamless "stacks," similar to the ad stack. In fact, content stacks will talk to the ad stacks, helping to integrate paid, owned and earned media. A couple years out, these two stacks will comprise what we refer to today as the marketing cloud.
In case you missed the 2015 Marketing Predictions Pop Culture Style, here's the link. It includes insight from some of the finest minds in the world. Today however, I want to share something different re: 2015 and that are some tips re: e-commerce.
Have you ever heard of Maslow’s hierarchy of needs? It’s a useful concept for sales and marketing to create better connections and relationships with prospects and clients. Abraham Maslow wrote a paper in 1943, “A Theory of Human Motivation” and subsequent book, Motivation and Personality, where he summarized the 5 needs most people search for. The more basic needs are represented at the bottom of the pyramid.
Contently has applied this concept to content marketing which you can read below. It’s a more strategic approach to creating your content to better connect with readers. I think for each layer, we can add other elements depending on your target market. How are you or will you incorporate Maslow’s Hierarch of Needs into your content?
SPONSORED CONTENT: Explore the evolving science of content marketing: the consumer’s needs, the tools employed, and the latest learnings from the best brands in the business--with an eye toward the future of brand content marketing.
“I haven't been turned down for anything I've applied for with this resume,” she sa... Green Art Marketing. Before Greenpeace and Dr. David Suzuki brought us all to environmental consciousness, many artists were already ...
Do you want to improve your social media marketing? Are you curious about what works for large companies? The best way to add techniques to your repertoire is to look at what brands with high levels of engagement are doing.
Visual content is more popular than ever with social media users, but with many marketers now realizing this, the visual noise seems to be increasing. Every day, consumers log into their various social media accounts and are bombarded by images.
Conceptual Art, or “Conceptualism” is an art form in which the concept or idea behind the work take precedence over traditional aesthetic and materials. As
Denis Marsili's insight:
"“In conceptual art the idea or concept is the most important aspect of the work. When an artist uses a conceptual form of art, it means that all of the planning and decisions are made beforehand and the execution is a perfunctory (with minimum effort) affair. The idea becomes a machine that makes the art”. Sol Lewitt
...The power of storytelling is something so many businesses fail to realise in marketing their brand and products. When information is communicated in story form, studies show people better relate and remember it. Stories have the ability to spark emotions, whether it’s happiness, empathy, trust or anger. When listening to them not only are the language-processing parts of our brain activated, experiential parts of our brain come alive too. Stories about food activate our sensory cortex, motion stories activate the motor cortex – fundamentally our brains are more engaged when listening to stories.Brand storytelling isn’t new; companies have used advertising to evoke emotions through storytelling for years. However the landscape has changed, the digital revolution spurred new platforms, channels and devices through which to share and tell stories, opening up greater opportunities, but simultaneously greater challenges.How do you cut through the noise, get your stories heard and resonate with the consumer? Here are my top tips for the art of storytelling in business...