Control Arms, a worldwide coalition fighting for approval of the Arms Trade Treaty, is running “The exhibition that shouldn’t exist”, a collection of paintings designed to look like abstract artworks in a first sight. When people read placards beside the paintings, they realize they’re actually in front of gunshots stories. Through a QR code on each placard, people can see the ballistics test that simulated the related story on the painting.
Yamaha Marine is running a print advertising campaign presenting the sea as the medicine required for the ills of land locked readers. The sea environmen, including dolphins, rays and sharks, is presented in the form of a pill, a vial and dropper. “Yamaha Marine. The sea is the cure.”
The latest conversation in web design has been, how do we reimagine the web for a mobile device? Do you design your mobile site first, then supersize it for PCs? Or do you wrap all that content in an app and bring special functionality to tablets?
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