Art For Business is a not for profit association born in 2009 to promote and valorize the contribute of arts and culture for the people development in organizations.
Art For Business acts as an hub connecting companies, cultural institutions, universities and people wanting to define the role of artistic languages for Innovation,Education and Development.
Art has an enormous potential: dialoguing with art is like wearing special sunglasses that can be helpful in understanding the complexity of contemporary organizations, building a new sensibility for relationships, showing the emotional side of decision.
Art For Business especially works with contemporary art expressions that can valorize differences, represent an opportunity to express oneself and to rethink common values, visions and organization models.
For this purpose Art For Business promotes research, experimental activities and communication.
Its common knowledge that people think that Arts helps to increase their own culture. Even today, few are convinced that Arts can also help people work better.
The Art For Business project originates from a simple idea: art is good for business.
Getting to know art equals wearing a pair of glasses that allows you to understand, perceive and act everyday life in a different way. That is why we do not make any division between artist and non artists: anyone can use the processes by which art is used to solve problems in an unexpected way, to communicate more attentively, to gain value from our mistakes.
Art For Business is born for this purpose: to promote and emphasize the contribution that the arts offer for the development of people within business organizations. Since 2007 we work with artists, managers, entrepreneurs, scholars to make this value more and more recognizable.
We do this by promoting research, experimenting with new methods of learning, organizing public meeting initiatives.
There is still a lot to be done; the area to explore is vast. That's why we practice exploration together, side by side with people, businesses and institutions who can foresee the potential that artistic languages can create within organizations.
So Art For Business has as the objective to involve all the enterprises and public or private institutions that believe in the value of art and culture as a strategic tool for development of organization, reputation and management.
Why should my company join Art For Business?
Employees
Opportunities for training, and refreshing courses. Sharing the cultural value of the Art investments of the company.
Possibility to use and discover innovative and contemporary art spaces and museums partners with AFB.
Management
Occasion to gather around a discussion table to share thoughts in closed meetings or by invitation. AFB represents a rare opportunity to confront on transversal business themes and vital for the creation of an economic system capable of generating real innovation. Institutional and international Networking opportunities.
Brand
Visibility on press and during public occasions where AFB is involved.
Token of presence and collaborations involved in associated university courses. Presentation of your case history to the AFB Forum.
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