This site is dedicated to people who are interested in the business of art which includes sales, marketing, appraisals, valuations, restoration, management, representation, galleries, museums, auction houses, investors, collectors, and anyone else who is interested and interesting…...
This article talks to that which marketing automation users already know: timing and type of follow-up plays a critical role in the sales process. Here's a quick summary:
When it comes to following up with a B2B buyer, your sales and marketing teams need to make sure they are responding to leads quickly. 57% of the respondents from the DemanGen report ranked the timeliness of a vendor’s response to their question/inquiries as very important and InsideSales found that responding to a completed form within 5 minutes versus 10 minutes led to a 900% increase in contact rate. When conducting research, buyers want the information they’re after without a wait. So, if a prospect has taken the steps to fill out a form, reach out quickly with your initial follow-up call.
Follow up with leads within 5 minutes or you could miss out on making contact. Send out a quick email and hop on the phone.Do some quick research on the lead’s business and position. Be ready to provide relevant information for the buyer, no matter who they are or where they are in the buying cycle.
One phone call or an email isn’t enough. Marketers need to be prepared to send out multiple emails and your sales team needs to be prepared to make more than a couple of phone calls. 35% of respondents reported at least four contacts (via sales calls, emails or other methods) with the winning vendor and 31% said they had eight or more contacts (DemandGen).
Internationally, Bonhams in London remains the only major auction house with a dedicated SA art department, but could be facing some competition from Sotheby's, which is expanding its African department (and market), and ...
...The power of storytelling is something so many businesses fail to realise in marketing their brand and products. When information is communicated in story form, studies show people better relate and remember it. Stories have the ability to spark emotions, whether it’s happiness, empathy, trust or anger. When listening to them not only are the language-processing parts of our brain activated, experiential parts of our brain come alive too. Stories about food activate our sensory cortex, motion stories activate the motor cortex – fundamentally our brains are more engaged when listening to stories.
Brand storytelling isn’t new; companies have used advertising to evoke emotions through storytelling for years. However the landscape has changed, the digital revolution spurred new platforms, channels and devices through which to share and tell stories, opening up greater opportunities, but simultaneously greater challenges. How do you cut through the noise, get your stories heard and resonate with the consumer? Here are my top tips for the art of storytelling in business...
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