Art Entrepreneurs
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Art Entrepreneurs
This site is dedicated to people who are interested in the business of art which includes sales, marketing, appraisals, valuations, restoration, management, representation, galleries, museums, auction houses, investors, collectors, and anyone else who is interested and interesting…...
Curated by Susan Milner
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Smart Social | Social Media Management & Viral Videos – Marketme

Smart Social | Social Media Management & Viral Videos – Marketme | Art Entrepreneurs | Scoop.it
Social Media and Viral Video Marketing Specialists (RT @AsifChoudry: Always happy to connect with Tweeps & share good advice on marketing.
Susan Milner's insight:

Seek to educate and sell through video, tell your story.  It is 
especially good for passionate emerging artists.

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5 Ways Content Marketing Must Change in 2014 | iAcquire Blog

5 Ways Content Marketing Must Change in 2014 | iAcquire Blog | Art Entrepreneurs | Scoop.it
Joel Klettke illustrates best practices for approaching 2014 content strategy, including implementing proper markup, measuring better metrics, and more.
Susan Milner's insight:
Social media and crowdsourcing are both underutilized
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Automating Auction Marketing Via Social Media

Automating Auction Marketing Via Social Media | Art Entrepreneurs | Scoop.it
Auctioneers who sell by online auction already have what it takes to be great content marketers via social media. http://t.co/OVdyf6qcEZ
Susan Milner's insight:

Might be worth looking at!

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The Art of the Follow-Up with Business Buyers

The Art of the Follow-Up with Business Buyers | Art Entrepreneurs | Scoop.it

This article talks to that which marketing automation users already know: timing and type of follow-up plays a critical role in the sales process.  Here's a quick summary:

 

When it comes to following up with a B2B buyer, your sales and marketing teams need to make sure they are responding to leads quickly. 57% of the respondents from the DemanGen report ranked the timeliness of a vendor’s response to their question/inquiries as very important and InsideSales found that responding to a completed form within 5 minutes versus 10 minutes led to a 900% increase in contact rate.  When conducting research, buyers want the information they’re after without a wait. So, if a prospect has taken the steps to fill out a form, reach out quickly with your initial follow-up call.

Follow up with leads within 5 minutes or you could miss out on making contact. Send out a quick email and hop on the phone.Do some quick research on the lead’s business and position. Be ready to provide relevant information for the buyer, no matter who they are or where they are in the buying cycle.

 

One phone call or an email isn’t enough. Marketers need to be prepared to send out multiple emails and your sales team needs to be prepared to make more than a couple of phone calls. 35% of respondents reported at least four contacts (via sales calls, emails or other methods) with the winning vendor and 31% said they had eight or more contacts (DemandGen).

 


Via marketingIO
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marketingIO's curator insight, January 25, 2013 8:25 AM

 

  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).

 

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  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us
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South Africa's Auctioneers Seek to Stabilize the ... - Art Market Monitor

South Africa's Auctioneers Seek to Stabilize the ... - Art Market Monitor | Art Entrepreneurs | Scoop.it
Internationally, Bonhams in London remains the only major auction house with a dedicated SA art department, but could be facing some competition from Sotheby's, which is expanding its African department (and market), and ...

Via SocioLingo Africa
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Infografías

Infografías | Art Entrepreneurs | Scoop.it
Tendencias Marketing Social Media 2014 (Tendencias Marketing Social Media 2014 http://t.co/gKVCq7LRpX)
Susan Milner's insight:

Social media, connections, networking, pr, marketing, partnering are pieces of the pie.

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3D printer builds new jaw bone for transplant - Telegraph

3D printer builds new jaw bone for transplant - Telegraph | Art Entrepreneurs | Scoop.it
An 83-year-old woman has become the first person to have a 3D printer-created jaw fitted.

Via James J Murtagh
Susan Milner's insight:

This is a great step forward in the field of art.

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James J Murtagh's curator insight, March 21, 2013 7:54 PM

An example of how 3D Printing is ALREADY being used to change lives! An entire jaw-bone was printed and fitted for an 83-year old patient. "Shortly after waking up from the anaesthetics the patient spoke a few words, and the day after the patient was able to speak and swallow normally again."

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Infographic: The top 10 digital marketing strategies for 2014

Infographic: The top 10 digital marketing strategies for 2014 | Art Entrepreneurs | Scoop.it
Make sure you include these digital marketing strategies in your plan for
2014. (@apexpr @APEXLinda #4 is a definite good one!
Susan Milner's insight:

Digital art is coming into its own.  Keep your eyes open for 3D imaging as well.

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The art of storytelling in Business - marketing tips | Ronin Marketing

The art of storytelling in Business - marketing tips | Ronin Marketing | Art Entrepreneurs | Scoop.it

...The power of storytelling is something so many businesses fail to realise in marketing their brand and products. When information is communicated in story form, studies show people better relate and remember it. Stories have the ability to spark emotions, whether it’s happiness, empathy, trust or anger. When listening to them not only are the language-processing parts of our brain activated, experiential parts of our brain come alive too. Stories about food activate our sensory cortex, motion stories activate the motor cortex – fundamentally our brains are more engaged when listening to stories.


Brand storytelling isn’t new; companies have used advertising to evoke emotions through storytelling for years. However the landscape has changed, the digital revolution spurred new platforms, channels and devices through which to share and tell stories, opening up greater opportunities, but simultaneously greater challenges. How do you cut through the noise, get your stories heard and resonate with the consumer? Here are my top tips for the art of storytelling in business...


Via Jeff Domansky
Susan Milner's insight:

Storying is a great vehicle for non profits. Concentrate on one person's story which touches ones heart.

 

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Jeff Domansky's curator insight, June 19, 2013 3:30 PM

Here's a set of helpful tips for business storytelling.