One of the often repeated criticisms of social media is that it tends to be glib and shallow. That’s a simplification, but I think it has some truth to it — when I’m on a site like Twitter, I’m usually looking for (and sharing) jokes, tidbits of news, and random observations.
Jonathan Gheller is hoping to go in the opposite direction with a new site called Storylane, which is all about highlighting content that’s more sincere and in-depth. That content can take the form of text, images, or audio. For example, if you go to Gheller’s profile, you can find stories about the crucial investor in his previous startup Fashmatch, or recounting the happiest moment of his life.