Most of us write a little something everyday. It might be a grocery list, a poem, or a write-up on the infographic of the day. As we go through this daily ritual, however, we are probably not aware of the effects writing has on our brains. According to today’s infographic, writing can serve as a calming, meditative tool. Stream of conscious writing exercises, in particular, have been identified as helpful stress coping methods. Keeping a journal, for example, or trying out free-writing exercises, can drastically reduce your levels of stress. It should also be noted that writing can hold a powerful influence over its readers. Today’s infographic informs us that storytellers have the power to “plant emotions, thoughts, and ideas into the brain of the listener.” But all of these mind-shaping tools can be completely disregarded if one chooses to insert a cliché into his or her writing. When you hear phrases like “love is blind” or “dumb blonde,” your brain skips over these ideas and simply accepts them as a collection of words. Clichés have become so familiar to us that the sensory responses they are supposed to evoke are often severely diluted.
Via Kathrin Jäger, Louise Robinson-Lay