Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down ... your website will totally still go down.
It's a bummer, but a fact of life. And the reaction of visitors when they land on your temporarily unavailable website can run the gamut from "taking it in stride" to "totally losing their minds." There's nothing you can do about the latter, but for everyone else, you can make your website down time a little less of a pain by having a funny, whimsical, creative error 404 message. You know, something other than the boring message most other websites display.
To get your creative juices flowing, this post will display some of our favorite website error pages. Hopefully you'll be able to take away a few ideas to snazz up your own 404 message!