The logo Book, created in June 2013 by Maurizio Pagnozzi, is part of a study project for a course in graphic design followed by the author at ILAS, Institute of Communication of Naples. The aim of this project is a book publication, One designer, dedicated to the major graphic designers ...
The psychology of colour is a fascinating subject. Different colours and shades can have drastic impacts on what we can do and how we feel. Studies have shown, for example, that weightlifters in blue rooms can handle more weight and that eaters in restaurants with red, orange and yellow colour schemes eat more food faster (which is why almost all fast food joints have those colours inside). Pastel greens and blues are calming, and white looks clean and sterile.
Colours have these impacts on us for a variety of reasons, be they cultural, environmental or based on our past experiences, and many people are taking advantage of the associations we have with colours. Website owners and internet marketers in particular are turning to this fascinating subject to see just how the psychology of colour affects how users respond to call to action buttons. Below is what these owners are learning and how you can apply the lessons to your own site....
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