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The five immutable laws of digital marketing

The five immutable laws of digital marketing | Art and Technology - where they meet and what's new | Scoop.it

Digest...

 

#1. The Law of Inequality

The more you put in, the higher the rate of diminishing returns. Doubling the spend on a digital campaign doesn’t equate to double the returns. Marketing, whether digital or otherwise, has to be strategically focused on the markets that will yield the highest return.

 

#2. The Law of Virality

In many cases, virality is not a random effect but the result of careful engineering.

 

#3. The Law of Commonplace

If you don’t continue to innovate in the way you present yourself and engage with online audiences, you will get overlooked. Just stop doing the same old thing the same old way. Digital makes it supremely easy to switch things up frequently.

 

#4. The Law of Interruption

Successful marketers of tomorrow aren’t about interrupting their customers and prospects with messaging, about sending out advertisements and promotional content in the hopes that people will happen upon it; they are about having conversations and offering messaging as part of the engagement.

Messaging doesn’t get you engagement. Engagement gets you the opportunity to deliver messaging.

 

#5. The Law of Gravity

The more conversations you generate around a topic, the more likely the conversation will grow without your involvement. Gravity won’t happen overnight. It takes time to develop a conversation that will take on a life of its own which, unfortunately, often flies in the face of ROI-driven marketing.

 

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Via marketingIO
Amanda Lane's insight:

Digest...

 

#1. The Law of Inequality

The more you put in, the higher the rate of diminishing returns. Doubling the spend on a digital campaign doesn’t equate to double the returns. 

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marketingIO's curator insight, July 20, 2014 8:32 PM

Love #3, and it's so damn true. Change, adjust, morph, call it what you want, but it's relatively easy in the digital domain.

FRANK FEATHER ~ Business Futurist's curator insight, July 21, 2014 9:58 AM

Stop and think about these important marketing items.

massimo scalzo's curator insight, July 23, 2014 3:58 AM

5 Rules of Digital Marketing...

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Digital revolution: how technology has changed what it means to be an artist - New Statesman

Digital revolution: how technology has changed what it means to be an artist - New Statesman | Art and Technology - where they meet and what's new | Scoop.it
Digital revolution: how technology has changed what it means to be an artist
New Statesman
A small cheer, then, for the Barbican's new exhibition “Digital Revolution”, which is devoted to the effect that technology has had on art and design.
Amanda Lane's insight:

In 2012, New York’s Museum of Modern Art started collecting the source code of old games, reasoning they could easily be lost for ever as the consoles needed to play them broke down or were thrown out as rubbish.

There’s the rub of artistic expression in our digital world: we can send data across the world at a keystroke, but in 100 years’ time, the highest achievements of our culture might be inaccessible to us, locked away in a digital space to which we no longer have the key.

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Rescooped by Amanda Lane from Cryptonewz - Your Cryptocurrency Hub For News Happening Now!
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Online Art Gallery Experiments with Bitcoin Payments

Online Art Gallery Experiments with Bitcoin Payments | Art and Technology - where they meet and what's new | Scoop.it

http://media.coindesk.com/2014/07/Picture-21-300x185.png Two artists want to take on the art world hierarchy with a website selling art with prices quoted in bitcoin. The artists, Andy Boot and Valentin Rurhy, both based in Vienna, have started a website selling work by international contemporary artists. The twist is that its exhibitions are... http://cryptonewz.com/online-art-gallery-experiments-with-bitcoin-payments/


Via Cryptonewz
Amanda Lane's insight:

Andy Boot and Valentin Rurhy, both based in Vienna, have started a website selling work by international contemporary artists.

Artists are warming to the the idea of accepting bitcoin for their works, Ruhry said. According to him, artists who consign their works on Cointemporary are given the choice of taking payment in fiat currency or bitcoin. Cointemporary gives an incentive to artists who accept payment in bitcoin by offering a larger cut of the sale price, or 70%, compared to a fiat payout, which yields 60%.

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IN TRIBUTE TO THE SECRET CODE

IN TRIBUTE TO THE SECRET CODE | Art and Technology - where they meet and what's new | Scoop.it
Janina Wierusz Kowalska
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Visit this exhibition in a 3d online gallery.

by Polish artist, Janina Wierusz Kowalska

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Rescooped by Amanda Lane from Looking at Contemporary Art
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Interactive gallery exhibit mimics fish scales - Victoria Times Colonist

Interactive gallery exhibit mimics fish scales - Victoria Times Colonist | Art and Technology - where they meet and what's new | Scoop.it
Victoria Times Colonist
Interactive gallery exhibit mimics fish scales
Victoria Times Colonist
And then I do the artistic side — making paper things and taking the technology and turning it into art,” Odowichuk said.

Via Sally Dewar
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Odowichuk and Reimer, who met as engineering students at the University of Victoria, have been creating interactive art together for about a year — including a Christmas tree with interractive lights in Centennial Square in December.

While Reimer, a computer engineer, focuses on programming the pieces, electrical engineer Odowichuk said she works on the creative side.

- See more at: http://www.timescolonist.com/entertainment/visual-arts/interactive-gallery-exhibit-mimics-fish-scales-1.78847#sthash.YOHj9Iag.dpuf

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AM Radio: The Banksy of Second Life - Polygon

AM Radio: The Banksy of Second Life - Polygon | Art and Technology - where they meet and what's new | Scoop.it
AM Radio: The Banksy of Second Life Polygon But where the British street artist is famous for his sardonic graffiti mysteriously appearing around the globe, AM Radio is famous for creating artwork in Second Life, the user-created virtual world...
Amanda Lane's insight:

Even years after the height of his renown, AM Radio is probably Second Life's most famous artist.

The New York Times Magazinefeatured his Second Life work, as many other outlets have. But more than that, his work drew a passionate following in the game itself.

The first work in Second Life to bear AM Radio's name was "The Far Away," a Midwestern wheat field players could walk around in, often making them feel wistful for a time and place they likely never knew. It felt like being immersed in Terrence Malick’s Days of Heaven, like walking through a golden expanse near a rusty train with tracks seemingly lost beneath the windblown grain and a magic hour sky.

 

Some of his most avid admirers told him that his work saved them from suicide.

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Rescooped by Amanda Lane from Transmedia: Storytelling for the Digital Age
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Google, M&C Saatchi Sydney showcase storytelling cube

Google, M&C Saatchi Sydney showcase storytelling cube | Art and Technology - where they meet and what's new | Scoop.it

Via The Digital Rocking Chair
Amanda Lane's insight:

This 3d cube presents six audio/video streams on the six faces of a cube. As the user rotates the cube in three dimensions, the audio streams mix and transition smoothly according to which face is most in view.

 

The technology driving this is WebGL and HTML5 soon to become familiar to us all, and bringing improved quality for accessing and viewing three dimensional environments.

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The Digital Rocking Chair's curator insight, July 7, 2014 3:11 AM


Matthew Miller:  "Working with Google Play, M&C Saatchi Sydney has released a music video in an intriguing online format that invites the user to experience a story through the six facets of a cube."

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os gemeos opens the opera of the moon at galeria fortes vilaca - Designboom

os gemeos opens the opera of the moon at galeria fortes vilaca - Designboom | Art and Technology - where they meet and what's new | Scoop.it
os gemeos opens the opera of the moon at galeria fortes vilaca
Designboom
the translation of os gemeos' work from streets to museums has allowed the artists to add light, sound and movement to their otherwise stationary artworks.
Amanda Lane's insight:

The show encompasses the artists’ singular style and trademark themes through thirty paintings, three sculptures and a 3-D video installation. Amongst the pieces is ‘fermata’, a large-scale musical work which unites a train car and an orchestra. It is shown alongside the largest sculpture ever made by the artists and sits within a vibrantly colored room filled with various painted patterns and characters. The exhibit exudes a nature of fantasy and imagination, putting the viewer in a kaleidoscope-like setting where various, surreal images from different origins are overlaid and reflected on a multicolored palette.

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Rescooped by Amanda Lane from What's new in Fine Arts?
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What to expect from Art Basel 2014

What to expect from Art Basel 2014 | Art and Technology - where they meet and what's new | Scoop.it

Art Basel, the world’s largest modern and contemporary art fair opens in the Swiss city later this week. As Bloomberg reports, $4 billion worth of art is about to be sold - hugely exciting if you’re involved in the transactions, but still engaging, even for less professional onlookers.


Via ECAL Library
Amanda Lane's insight:

During this year's Art Basel, Jordan Wolfson will participate in 14 Rooms, curated by Klaus Biesenbach, Director of MoMA PS1, and Hans Ulrich Obrist, Co-director of Exhibitions and Programmes and Director of International Projects at the Serpentine Gallery. On view will be the artist's recent animatronic sculpture, (Female figure) 2014.

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Rescooped by Amanda Lane from Looking at Contemporary Art
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10 Contemporary Chinese Artists You Should Know - Huffington Post

10 Contemporary Chinese Artists You Should Know - Huffington Post | Art and Technology - where they meet and what's new | Scoop.it
10 Contemporary Chinese Artists You Should Know Huffington Post It's no secret that China has a formidable art scene, anchored on one side by a market hungry for collectable masterpieces and the other, by an established class of contemporary...

Via Sally Dewar
Amanda Lane's insight:

Art institutes have taken notice -- not only has New York's premiere haven, the Metropolitan Museum of Art, turned its attention to the East in "Ink Art: Past as Present in Contemporary China," so too has RH Contemporary Art, Restoration Hardware's gallery experiment, with its upcoming exhibition focusing on 12 "new artists" from the country. So why is it then, that most Western audiences would be hard pressed to identify the leaders in Chinese contemporary art -- at least, those who aren't Ai Weiwei or Cai Guo-Qiang?

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