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Something useful about social media marketing
Curated by Beatrice Nolli
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The Real Value of Facebook Isn't Your Likes or Fans

The Real Value of Facebook Isn't Your Likes or Fans | Around Social Media | Scoop.it

Most businesses focus on their Facebook page. More specifically, they want to know how to get more Likes/fans or engagement.

 

These are all common questions from businesses looking to grow with Facebook. The problem is that they may be missing out on the bigger picture of Facebook. Sure, these things matter, but let’s face it, many of your customers don’t want to like you on Facebook (they just don’t care enough about you) and most of your fans have probably already done business with you.

 

Think about how you use Facebook. You don’t go out and “Like” random pages for businesses you don’t already use or plan to use (with the exception of some inspirational brands). We usually like things on Facebook that we like and use in the real world.

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Marshall Van Fleet's curator insight, June 13, 2014 12:34 PM

Most businesses focus on their Facebook page. More specifically, they want to know how to get more Likes/fans or engagement.

 

These are all common questions from businesses looking to grow with Facebook. The problem is that they may be missing out on the bigger picture of Facebook. Sure, these things matter, but let’s face it, many of your customers don’t want to like you on Facebook (they just don’t care enough about you) and most of your fans have probably already done business with you.

 

Think about how you use Facebook. You don’t go out and “Like” random pages for businesses you don’t already use or plan to use (with the exception of some inspirational brands). We usually like things on Facebook that we like and use in the real world

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Best Time of Day to Share Content To Different Age Groups

Best Time of Day to Share Content To Different Age Groups | Around Social Media | Scoop.it

This infographic shows the best time to share different types of content broken down by age group. The graphic is based on the online activities different demographics participate in at different times.

 


Via Scott Scanlon, Robin Good, Mauro Magnani
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Pinterest introduce i profili aziendali | Vincos Blog

Pinterest introduce i profili aziendali | Vincos Blog | Around Social Media | Scoop.it
Pinterest, la via Monte Napoleone del web, ha annunciato l'apertura ai profili aziendali.
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Amazon Unveils Brand Pages

Amazon Unveils Brand Pages | Around Social Media | Scoop.it
Retailer plans to allow partners to cross-promote messages to Facebook...

Via Allison Tyler
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Beatrice Nolli's comment, November 21, 2012 6:56 AM
...and in Italy open the new customer service in Cagliari.
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Finally Unlocked- The Social Media ROI Formula

Finally Unlocked- The Social Media ROI Formula | Around Social Media | Scoop.it
Though this formula has been the bane of marketers for the past decade, we can now begin to quantitatively analyze the variables and bridge the gap of obscurity that has typically marred social media marketing.
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