SEX. That’s what I see. What do you see? Here’s a sexy person, who appears to be female, wearing tight-fitting, low-rise jeans and almost nothing for a shirt. The ad is directed toward females who will supposedly want to buy the jeans so they can be just as sexy as the female in the ad. Males who happen to chance a look at the ad will most likely double-take as their walking by or skimming through a magazine. That makes this ad most efficient for the company, right? It gets the job done by attracting a wide variety of viewers, therefore hopefully broadening their consumer range. What’s wrong with that, might you ask? It is a commercial… and you’re right. It is, so I guess it does its job.
Wired The Trials, Tribulations and Triumphs of First-Time Smartphone Buyers Wired Apple's own internal study showed that smartphone buyers chose Android phones over the iPhone 36 percent of the time because they trusted the Google brand.
Retailers already know how to use customer data to run their brick-and-mortar operations. And they've been digging through reams of website analytics for at least a decade now. But data didn't really get "big" until an explosion in smartphone use and social media addiction, resulting in the need for more agile, relevant marketing.
Hotel companies have to be spot on with their distribution strategy. They have to target operating efficiencies via appropriate rate distribution management and work out channel mix to optimise yields.
(Photo credit: mandyxclear) Times change. Sometimes old ideas become new again. A long time ago I learned that most public transportation converges at a central point – the inner city. In contrast, suburban shoppers have always been dependent on...
Pedro Barbosa's insight:
How Suburban is trending out and inner city is gaining power with smart shoppers
The biggest global alcohol companies are sizing up buyout and tie-up opportunities in China, India, South Korea and Vietnam, keen to profit from a $258 billion Asian market that is growing twice as fast as the rest of the world.
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