Aroma Marketing
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Sensory Marketing is future of Marketing

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Himanshu Sharma's comment, July 26, 2013 3:34 AM
Hello Artemisia, great that you liked the article.
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Interactive Dunkin' Donuts bus ads spray coffee aroma - Death and Taxes

Interactive Dunkin' Donuts bus ads spray coffee aroma - Death and Taxes | Aroma Marketing | Scoop.it
Interactive Dunkin' Donuts bus ads spray coffee aromaDeath and TaxesThis concept of “scent branding” is the thrust of a South Korean Dunkin' Donuts marketing campaign that sprays coffee aroma from otherwise unassuming bus ads.

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Mood: THE sensorial media specialist – using music, video and scent for custom solutions linked to insights, consumer behaviour and brand personality.

Mood is THE sensorial media specialist – using music, video and scent for custom solutions linked to insights, consumer behaviour and brand personality.
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Is B-School Research an Expensive Waste?

Is B-School Research an Expensive Waste? | Aroma Marketing | Scoop.it
Larry Zicklin says B-schools should put less emphasis on research, and students shouldn't be footing the bill

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Smell The Love: How The Scent Of A Brand Creates Close Connections With Customers

Smell The Love: How The Scent Of A Brand Creates Close Connections With Customers | Aroma Marketing | Scoop.it
Proust was a brand manager.The French novelist, whose famed madeleine brought back a flood of memories, making selective quoting of his work a favored pastime for neuroscientists (and one discredited chronicler of their work), realized that there...
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It's not just a new car smell, it's the scent of Nissan - Peoria Journal Star (blog)

It's not just a new car smell, it's the scent of Nissan - Peoria Journal Star (blog) | Aroma Marketing | Scoop.it
It's not just a new car smell, it's the scent of Nissan Peoria Journal Star (blog) In covering the North American International Auto Show last month in Detroit, Autonet's Keri Potipcoe wrote about another auto aroma: Nissan's use of sensory...
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Himanshu Sharma's comment, February 27, 2013 2:53 AM
Aroma Marketing is one of the best strategies in future for marketing
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Smell The Love: How The Scent Of A Brand Creates Close Connections With Customers

Smell The Love: How The Scent Of A Brand Creates Close Connections With Customers | Aroma Marketing | Scoop.it
Proust was a brand manager.The French novelist, whose famed madeleine brought back a flood of memories, making selective quoting of his work a favored pastime for neuroscientists (and one discredited chronicler of their work), realized that there...
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No comment yet.