ARKtech - Reputation Marketing
457 views | +0 today
Follow
ARKtech - Reputation Marketing
Reputation Marketing - Google+Local Business
Your new post is loading...
Your new post is loading...
Scooped by Diana L Guerrero
Scoop.it!

As Rival Yelp Mulls Sale, Google Steps Up Local-Search Competition

As Rival Yelp Mulls Sale, Google Steps Up Local-Search Competition | ARKtech - Reputation Marketing | Scoop.it
Google Friday unveiled a system for ordering food from nearby restaurants from its search results, rivaling a similar offering from Yelp.
Diana L Guerrero's insight:

#business owners simply cannot ignore the importance of #reputation and the value of customer reviews.

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

Why Suing Over A Review Is Rarely a Good Idea - The Case Of Dog Tranquility

Why Suing Over A Review Is Rarely a Good Idea - The Case Of Dog Tranquility | ARKtech - Reputation Marketing | Scoop.it
Dave Oremland sent me a Washington Post article last week detailing a case where small business owner Colleen Dermott of Dog Tranquility in Burke, VA was suing
Diana L Guerrero's insight:
Diana L Guerrero's insight:

Would you sue a client? Show a serious lack of understanding about #reputation & illustrates the problem with review sites. Via @MBlumenthal

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

Andy Beal Trackur CEO on Online Reputation Management & Personal Branding - YouTube

More at: http://www.delightfulcommunications.com - Trackur CEO Andy Beal talking with Delightful Communications' Founder, Mel Carson, about online reputation...
Diana L Guerrero's insight:

@AndyBeal on #reputation quick #video via Delightful Communications.

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

Five steps you need to take BEFORE you respond to an unhappy customer [infographic]

Five steps you need to take BEFORE you respond to an unhappy customer [infographic] | ARKtech - Reputation Marketing | Scoop.it
I like this infographic from digital giants because it outlines the important steps you need to take before your even reply to a negative tweet, Facebook complaint, or poor review.
What steps would you add?
Diana L Guerrero's insight:

Good guide shared from @Trackur & @AndyBeal always reach out in a timely manner to both positive and negative reviews.

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

Life Coaches: 7 Ways To Protect Your Online Reputation

Life Coaches: 7 Ways To Protect Your Online Reputation | ARKtech - Reputation Marketing | Scoop.it
Life Coaches are rightly concerned about protecting their online reputation. Here are 7 ways to ensure that prospective clients don't find negative feedback
Diana L Guerrero's insight:

Great learning lessons. I encourage businesses to always take things offline and to not engage. There is a finesse to handling issues.

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

Company Reputation Management With Social Media

Company Reputation Management With Social Media | ARKtech - Reputation Marketing | Scoop.it
It can happen in a flash; one of your employees posts something on social media intended for their personal page, while unintentionally logged into the company’s page. This is one of many moments where companies need to be prepared to prevent, respond, and fix mistakes. The conversation about whether a company [...]
Diana L Guerrero's insight:

Jabez shares some good examples of #reputation gone back in #socialmedia worth a read on Forbes.

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

How to Manage and Protect Your Online Reputation

How to Manage and Protect Your Online Reputation | ARKtech - Reputation Marketing | Scoop.it
Diana L Guerrero's insight:

Some good tips here, although I believe #reputation monitoring of review sites is not something most tools do. Also, a blog is not a good fit for all #businesses. Your thoughts?

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

If you fine a customer for a negative review, California will fine you $10,000 in return!

If you fine a customer for a negative review, California will fine you $10,000 in return! | ARKtech - Reputation Marketing | Scoop.it
In my latest book, Repped, I outline a number of different ways to handle negative reviews about your business. Fining the customer is not one of them.
Diana L Guerrero's insight:

Andy mentions this recent change in #California related to reviews by customers. As a business what are your thoughts? #reputation  

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

How Your Online Reputation Affects Your Startup's Bottom Line (Infographic)

How Your Online Reputation Affects Your Startup's Bottom Line (Infographic) | ARKtech - Reputation Marketing | Scoop.it
In the next five years, 83 percent of companies will face a crisis that could negatively affect their value. Here's how to ensure that won't happen to you.
Diana L Guerrero's insight:

Quick scan #inforgraphic on #reputation and the question related to executives. Same goes for employees...all represent your brand.

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

How to Combat and Recover from Negative SEO Attack? | SEJ

How to Combat and Recover from Negative SEO Attack? | SEJ | ARKtech - Reputation Marketing | Scoop.it
Learn how to protect your website from negative SEO attack.
Diana L Guerrero's insight:

Most #business owners have not heard of negative #SEO but it does exist. A good read to learn about it and it is important when it comes to #reputation

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

Managing your online reputation webinar - watch again

In this webinar our industry experts explain some simple ways to keep up to speed with what people are saying about your business, and will provide and insig...
Diana L Guerrero's insight:

A good #reputation discussion from the UK that #localbusiness owners of all types should listen to. 

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

LinkPatrol Update: Top-Requested Feature Added, First Reviews are In - Search Engine Journal

LinkPatrol Update: Top-Requested Feature Added, First Reviews are In - Search Engine Journal | ARKtech - Reputation Marketing | Scoop.it
Last month, Search Engine Journal introduced LinkPatrol, a WordPress plugin we've developed that empowers site owners to find, review, and clean up outgoin
Diana L Guerrero's insight:

#localbusiness backlink #plugin Do you manage or leave it to your web pros?

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

How to Keep Negative Reviews From Tanking Your Business

Chances are your business is going to get some negative comments on review sites, whether you deserve them or not. Combating them requires some skillful and diligent reputation management.
Diana L Guerrero's insight:

A few good tips and overview on #reputation by Logan. Yep, I agree just as important (or more so) than sales and #marketing.

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

Yelp Seeks Buyer Amid Slow Growth, Rising Costs

Yelp Seeks Buyer Amid Slow Growth, Rising Costs | ARKtech - Reputation Marketing | Scoop.it
Yelp is working with investment bankers and has been in touch with potential buyers in recent weeks. The business reviews site has a market capitalization of $2.9 billion.
Diana L Guerrero's insight:

Love it or hate it #yelp always discussed...#reputation

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

Know The Difference Between Queries And Keywords | SEJ

Know The Difference Between Queries And Keywords | SEJ | ARKtech - Reputation Marketing | Scoop.it
In casual conversation, the terms “keyword” and “query” mean roughly the same thing. But there is a difference between the two.
Diana L Guerrero's insight:

Great clarification article for #business owners to read about SEO, keywords, etc.,

more...
Diana L Guerrero's curator insight, March 31, 2015 12:45 PM

When it comes to SEO and ranking, #business owners need to read this.

Scooped by Diana L Guerrero
Scoop.it!

It's all part of her plan - Big Bear Grizzly

It's all part of her plan - Big Bear Grizzly | ARKtech - Reputation Marketing | Scoop.it
Serena Saunders thanks her theater background for helping her in business.
Diana L Guerrero's insight:

Client win...#reputation #marketing

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

BI Buyers Guide Taps Real Customer Reviews - InformationWeek

BI Buyers Guide Taps Real Customer Reviews - InformationWeek | ARKtech - Reputation Marketing | Scoop.it
TrustRadius releases a business intelligence buyer's guide based on 532 verified customer reviews. SAS, BIRST, GoodData, and Microsoft stand out.
Diana L Guerrero's insight:

In general, you do need to have in excess of 10 reviews to convert a consumer to a customer. More reviews also make a business #reputation less vulnerable to the occasional poor customer feedback.

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

Why Reputation Matters In Email Marketing & How You Can Change Yours

Why Reputation Matters In Email Marketing & How You Can Change Yours | ARKtech - Reputation Marketing | Scoop.it
How many of your emails are reaching your customers' inboxes? According to columnist Tom Sather, it may be fewer than you think.
Diana L Guerrero's insight:

Interesting perspective on #reputation as related to email deliverability and spam scores. 

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

Top Tips and Tools for Online Reputation Management

Top Tips and Tools for Online Reputation Management | ARKtech - Reputation Marketing | Scoop.it
Search engine optimization experts share tips and tools to help you manage your company's online reputation.
Diana L Guerrero's insight:

James has shared some good tips but Google Alerts will not help most businesses with #reputation management and many sources who do not specialize in reputation give wrong suggestions. There are phases involved in building, monitoring, managing & marketing reputation--each builds on the other.

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

Remove RipOffReport Reviews and Online Reputation Management Solutions

Remove RipOffReport Reviews and Online Reputation Management Solutions | ARKtech - Reputation Marketing | Scoop.it
RipOffReport Reviews Help, Legal Options and Online Reputation Management A common question is how to remove RipOffReport reviews.  Can they be removed? What are the legal options? Does online reputation management help?
Diana L Guerrero's insight:

Kudos to @recovreputation for this and timely as I just had a discussion about ROR with another consultant. Steven hits the mark with the comprehensive summary on #Reptutation

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

Your best online reputation tool? That may well be your employees

Your best online reputation tool? That may well be your employees | ARKtech - Reputation Marketing | Scoop.it
Your best online reputation tool? That may well be your employees http://t.co/ywyKnlaxuf
Diana L Guerrero's insight:

From down under, employees do influence #reputation which is why we help companies get them savvy on the 5 star model via the reputation training center. Do you have something in place?

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

Court rules there’s no extortion at Yelp…that can be proven

Court rules there’s no extortion at Yelp…that can be proven | ARKtech - Reputation Marketing | Scoop.it
  You hear this complaint a lot in reputation management circles…Mercurio, the owner of an auto-body shop called Wheel Techniques, said that Yelp posted “false reviews” to get him to advertise, and Chan, a dentist, claimed that “Yelp removed nine...
Diana L Guerrero's insight:

Yelp is doing the happy dance after the latest court ruling. When it comes to #reputation there are a lot of misperceptions. Always avoid being platform-centric because it leaves your #business too vulnerable.

more...
No comment yet.
Scooped by Diana L Guerrero
Scoop.it!

Online Reputation Management for Business Branding #infographic

Online Reputation Management for Business Branding #infographic | ARKtech - Reputation Marketing | Scoop.it
Online Reputation Management for Business Branding #infographic #Business #Branding ("@SrumanaR: Online Reputation Management for Business Branding #infographic #Business #Branding http://t.co/LlhWqNlJSJ"@gtav_staging)...
Diana L Guerrero's insight:

This #infographic about #reputation highlights what #ARKtech teaches #business owners and conveys it well visually.

more...
No comment yet.
Rescooped by Diana L Guerrero from ARKtech - Local Business Ranking News
Scoop.it!

6 Simple Ways To Get Customers To Review Your Business Online

6 Simple Ways To Get Customers To Review Your Business Online | ARKtech - Reputation Marketing | Scoop.it
These days, a Google review can shape your business far more than a Google Ad. Learn simple ways you can encourage your customers to take the time to review your business online.
Diana L Guerrero's insight:
Diana L Guerrero's insight:

Eric makes some good points BUT online #reputation vulnerability is high if you don't mitigate and take proactive steps. Use a review inbox and integrate all phases of creating, managing, monitoring and marketing a #business reputation for best results. #ARKtech

more...
Diana L Guerrero's curator insight, August 29, 2014 7:05 PM

Eric makes some good points BUT online #reputation vulnerability is high if you don't mitigate and take proactive steps. Use a review inbox and integrate all phases of creating, managing, monitoring and marketing a #business reputation for best results. #ARKtech

Andrew Wroblewski's curator insight, August 30, 2014 5:09 PM

http://yourprofitweb.com/

Scooped by Diana L Guerrero
Scoop.it!

10 Pro Online Reputation Management Tips For Local Businesses

10 Pro Online Reputation Management Tips For Local Businesses | ARKtech - Reputation Marketing | Scoop.it
Online marketing experts have spent a lot of time providing advice on managing online ratings and reviews for local businesses -- but reputation can have much broader impact than your reviews in Yelp and Google.
Diana L Guerrero's insight:

Long article about #reputation and and online #marketing is a solid one. Check it out.

more...
No comment yet.