It has been hard to avoid articles and stories about Twitter since last week’s IPO, but nothing about their stock offering has helped B2B marketers improve their use of the social network to connect with customers and prospects, amplify their content and maximize the use of the latest feature updates. Below are several articles that provide some in-depth coverage of these features, as well as a video explaining why B2B companies should be using Twitter and a Slideshare deck with best practices from leading Tweeters.
7 Big, Recent Twitter Changes you Should Know About to Optimize Your Tweeting
A/B Test Finds 55% Increase in Leads When Images Added to Tweets [New Data]
How Twitter Custom Timelines May Boost Twitter’s Reach Into The Web
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