There is little question that the iPad is reshaping the way we travel. From booking a hotel to reading while in-flight, even taking photos (hilarious!) has changed with the arrival of our somewhat mobile friend.
And while the anecdotal evidence can be seen in the hands of our traveling peers, the empirical evidence is equally impressive. 91 percent of iPad users have used their device for a travel related activity of some kind.
This new travel trend has not gone unnoticed by our tourism marketing peers, creating a wave of destination-specific iPad apps. But that is where the similarities stop. DMOs and CVBs are taking a variety of courses in an attempt to capture a portion of this growing market.
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Via Maria Cristina Terenzio