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Clearly, people are online. People = potential customers, right? Every business needs a website, and they need to update it and improve it on a regular basis.
I'm not all together sure how these stats are arrived at, and a similar visual for Facebook that I came across recently proved to be irrelevant (yes I tested it). As with anything else, I guess it depends upon the type of business you're into.
Something to consider...
I have found that using ALL social media avenues, as well as blogging, can help with attracting more followers, or "fans", which will eventually lead to potential customers. Try it and see for yourself. Remember, be patient, and persistent. Contact me for more info!