Architecture Web & Ergonomie
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Architecture Web & Ergonomie
Retrouvez ici notre sélection du meilleur de l'info sur l'architecture web, l'optimisation de l'ergonomie et le design web.
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The Role of Color in Marketing

The Role of Color in Marketing | Architecture Web & Ergonomie | Scoop.it
It’s vital to move beyond the standard logo and tagline and take a holistic approach to evoking emotions among potential customers across all of your marketing channels — including social media sites.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 24, 2013 12:45 AM

Love this graphic, part of a solid Social Media Today article about how color converts. 

Drora Arussy's curator insight, June 16, 2013 9:46 AM

Color speaks to us - from what the teacher wears in a frontal classroom to what the background color is in a virtual assessment. We want our students to connect and "buy into" what we are teaching, branding is so important. As a side note, note that blue (of blue and white fame) signifies dependability and strength, isn't that what we want our students to see when they think of Hebrew and Israel? Of course, we would love to have all the colors blended in at certain points, be aware of the colors you use across the board - literal and virtual.

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App Design Prototyping Tool for Any Screen Size and Device

App Design Prototyping Tool for Any Screen Size and Device | Architecture Web & Ergonomie | Scoop.it
Build high-fidelity fully interactive mobile app prototypes in minutes. Prototypes can be viewed on browser or device giving a real experience to the user how the app will look like and behave.

Via Robin Good
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Robin Good's curator insight, March 20, 2013 8:09 AM



Turn your wireframes and designs into interactive prototypes that you can actually see, in the same way that your users will with Proto.io. See exactly how your app will work and look. Swipe, tap, rotate and examine your app inside out the same way your end user will.


Proto.io is also the first web protoyping tool that supports full feature animations and touch events.


Proto.io is an excellent platform to prototype your new app across all kinds of devices and screens from smartphones, to smart TV. refrigerators, car screens, etc.



Basic free account available.


Examples: http://proto.io/en/examples/


Features: http://proto.io/en/features/


Pricing: https://proto.io/en/signup/


Tutorials: http://docs.proto.io/tutorials/


Help: http://docs.proto.io/


Find out more: http://proto.io/




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Le Responsive Web Design n'est pas une solution, c'est un compromis

Le Responsive Web Design n'est pas une solution, c'est un compromis | Architecture Web & Ergonomie | Scoop.it

Voilà près de deux ans que je vous parle de Responsive Web Design. Largement plébiscité par la profession, le RWD est néanmoins petit à petit en train de se transformer en buzz word de l’année. Comprenez par là qu’au même titre que les Big Data ou qu’Ajax à son époque, on nous sort le Responsive Web Design en toutes circonstances comme LA solution miraculeuse à tous les problèmes liés à la mobilité

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How To Use Images Effectively Online

How To Use Images Effectively Online | Architecture Web & Ergonomie | Scoop.it
They say a picture is worth a thousand words. True or not, images are an important part of any website we create. Since it is so easy to embed an image in a website (even the process of creating your

Via Robin Good
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Robin Good's curator insight, March 6, 2013 5:40 AM


If you want to learn how to use images effectively inside your website or blog here is a truly excellent guide by Chistian Vasile on 1WD.


In the guide you will find rational and fact-supported advice on how to choose, place and test image use inside web-based content as well as lots of extremely relevant examples of effective image use online.


From the original article: "...if you manage to find the right pictures and insert them in the right places, they can do wonders for you, as they did for some others."


Well written. Informative. Resourceful. 8/10


Full guide: http://www.1stwebdesigner.com/design/images-on-web-design-usability-guide/



Martin (Marty) Smith's curator insight, March 9, 2013 2:54 PM

Confessions of A Director of Ecommerce
I've spent the last few years trying to share as many "secrets" as I learned as a Director of Ecommerce. I don't run an ecommerce website anymore so can afford to be generous (lol). 

One of my pet peeves was directing the eye sight line of people in our images. I wanted the eyes pointed at something that mattered. People follow the eye line of those they are looking at. We had three tactics:

1. Gaze straight at visitor - promotes engagement.

2. Gaze directly at a Call To Action - promotes clicks.

3. Gaze at other people in same picture - promotes connection.

 

 We used #1 for pages with broad reach such as our homepage and category top-level pages. 

We used #2 in 4Q on the home page and bending the sight lines of any people in images on a product page works well (our product pages tended to make the PRODUCTS the heroes so few people). 

We used #3 when connection was one of the benefits of a product. If you sell wine, travel or family cars you may want to have pictures of people looking at each other. I would never ONLY have this picture on a webpage since it can make the viewer feel left out. 

The natural companion to the "connection" picture is a picture of a single person gazing out at the viewer. This says, "Yes, we see you, value your visit and want to be friends". 


Websites communicate SO MUCH in covert ways. Balancing what you say with one image such as the people looking at each other with another image to promote engagement is the game you play, the inside baseball "secrets" that separate teams capable of making millions in profits online from those who won't and wonder why :).M 

 

Peter Zalman's curator insight, March 10, 2013 8:06 AM

#cro

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6 conseils pour un site mobile réussi

6 conseils pour un site mobile réussi | Architecture Web & Ergonomie | Scoop.it
Découvrez dans cet article 6 conseils pour vous aider à concevoir et développer un site mobile à votre image tout en respectant les règles de base en matière de web design et d'ergonomie.
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Adapter le graphisme de son e-commerce au gré des saisons ...

Adapter le graphisme de son e-commerce au gré des saisons ... | Architecture Web & Ergonomie | Scoop.it
C'est l'hiver ! (enfin depuis un petit moment déjà). Cela peut être une occasion pour habiller votre site aux couleurs de cette saison. C'est en tout cas.

Via OPERA PRINT
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The 20 best tools for choosing a colour scheme

The 20 best tools for choosing a colour scheme | Architecture Web & Ergonomie | Scoop.it
Creating a colour scheme is essential to good design. We’ve gathered together 20 fantastic tools to help you perfect your colour choices.

Via Rodolphe Finamore
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Filtrer votre veille par mots clés avec Yahoo Pipes

Filtrer votre veille par mots clés avec Yahoo Pipes | Architecture Web & Ergonomie | Scoop.it

Via CibleWeb Formations
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15 Great Mindmapping Tools and Apps

15 Great Mindmapping Tools and Apps | Architecture Web & Ergonomie | Scoop.it

Mindmapping is the process of drawing up diagrams that show relations between various ideas, tasks or information. For many of us this shows to actually be a way of taking notes that can be more useful than just writing down keywords or sentences like we do on a to-do list.
By drawing mind maps you actually visualize your tasks and how each task can influence each other in a better way, making your brain remember more easily and/or come up with new ideas.


Via Frédéric DEBAILLEUL
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Convertir une présentation PowerPoint en vidéo: 2 programmes gratuits

Convertir une présentation PowerPoint en vidéo: 2 programmes gratuits | Architecture Web & Ergonomie | Scoop.it

PowerPoint est un moyen très pratique pour donner la vie à nos présentations. C'est une meilleure façon d'organiser ses idées lors d'une présentation en public ou une réunion. Mais il existe un moyen plus efficace encore c'est la technique de convertir ces présentations PowerPoint en vidéo. Pour ce faire nous avons besoin d'un programme concu à cette fin. Dans ce billet je voudrais citer deux beaux exemples.

Lire la source: http://www.applicanet.com/2012/11/convertir-powerpoint-en-video.html#ixzz2DWNCncNs


Via Frédéric DEBAILLEUL, carole polus
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How ‘social intelligence’ can guide decisions

How ‘social intelligence’ can guide decisions | Architecture Web & Ergonomie | Scoop.it
By offering decision makers rich real-time data, social media is giving some companies
fresh strategic insight.
A McKinsey Quarterly Strategy article.

Via Salima Bousnina
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Ergonomie et référencement : les meilleures pratiques pour 2013

Ergonomie et référencement : les meilleures pratiques pour 2013 | Architecture Web & Ergonomie | Scoop.it
Optimisation du référencement et de l'ergonomie : découvrez les meilleures pratiques 2013.

Via Verseau Paris
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Mise en ligne d’un site : quelles optimisations ?

Mise en ligne d’un site : quelles optimisations ? | Architecture Web & Ergonomie | Scoop.it

Votre site est presque en ligne ! Toutes les vérifications SEO ont bien été effectuées ? Un doute ? Voici une check-list qui va vous aider !


Via Agence SEO.fr
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Les 6 tendances WebDesign de 2013

Les 6 tendances WebDesign de 2013 | Architecture Web & Ergonomie | Scoop.it
Le web est en constante évolution et les tendances et usages bougent très vite. C'est pourquoi le sujet d'un site web ou d'une application mobile est aussi
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Signification des couleurs en E-marketing et en Ergonomie Web

Signification des couleurs en E-marketing et en Ergonomie Web | Architecture Web & Ergonomie | Scoop.it

"Vecteurs de cohérence graphique, les couleurs dictent de nombreux comportements à l’inconscient de l’internaute. Elle génèrent des réactions et des émotions que nous ne savons pas concrètement évaluer et chiffrer en e-marketing, sauf avec les nouveaux outils de test d’ergonomie web (eye tracking, mouse tracking, neuromarketing). Comment sont perçues les couleurs sur Internet, quel est leur impact sur la navigation et comment influencent-elles les internautes dans le tunnel d’achat ?"

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Rules For Beautiful WordPress Sites with HTML5's Cool New Stuff (infographic)

Rules For Beautiful WordPress Sites with HTML5's Cool New Stuff (infographic) | Architecture Web & Ergonomie | Scoop.it
Now it’s so easy to use HTML5 multimedia features with your WordPress site to make it more beautiful. Simply follow our Infographic's rules and you can prepare your website. You can also contact to...
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Responsive web design : les clés pour bien commencer

Responsive web design : les clés pour bien commencer | Architecture Web & Ergonomie | Scoop.it
Quels outils de test et visualisation choisir pour le responsive web design ? Quels sont les principaux prérequis à maitriser ? Des bonnes feuilles issues de l'ouvrage "Responsive Web Design" de Ben Frain, chez Pearson.
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Mockup - Définition

Mockup - Définition | Architecture Web & Ergonomie | Scoop.it
Un mockup désigne une maquette simplifié d'une interface utilisateur pour montrer les fonctionnalités sans commencer à définir l'aspect visuel.
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Viadeo vient de lancer une nouvelle version de Viadeo Recruiter

Viadeo vient de lancer une nouvelle version de Viadeo Recruiter | Architecture Web & Ergonomie | Scoop.it
Viadeo vient de lancer une nouvelle version de Viadeo Recruiter : sa solution de sourcing et de gestion des candidatures destinée aux professionnels RH.

Via Isabelle Clément
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Gemalto fusionne la fonction NFC dans une carte SIM

Gemalto fusionne la fonction NFC dans une carte SIM | Architecture Web & Ergonomie | Scoop.it
L’humble carte Subscriber Identification Module (SIM) qui équipe tous les téléphones portables (qu’ils soient smart ou non, et peu importe qu’elle ait la taille standard, micro ou nano), a une nouvelle fonctionnalité très intéressante.

Via Marie-Christine GAHINET
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E-commerce: 12 conseils pour réussir une description de fiche produit

E-commerce: 12 conseils pour réussir une description de fiche produit | Architecture Web & Ergonomie | Scoop.it

Via Verseau Paris
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Check-list pour la livraison de vos campagnes et newsletter

Check-list pour la livraison de vos campagnes et newsletter | Architecture Web & Ergonomie | Scoop.it

Veuillez trouver ici une check-list qui vous aidera à ne rien oublier avant l’envoi de vos campagnes. Soyez bien organisé et tout ira bien !


Via Frédéric DEBAILLEUL, carole polus
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7 Free Web Conferencing And Online Meeting Services

7 Free Web Conferencing And Online Meeting Services | Architecture Web & Ergonomie | Scoop.it

Don't Forget to participate in a contest where you can win the world's biggest UI elements pack "Impressionist User Interface Elements Pack" for 3 winners (1 developer license and 2 personal license) to design your project more creatively.
Here is the collection of some free web conferencing services for you that will let you take advantage of the online meetings and web conferences. With the passage of time the corporate world is also shifting towards the world of the internet. However, home users are also enjoying the benefits of video conferencing and webinars that allow them to communicate with their loved ones no matter how far they live.
In this round up, you will discover some free web conferencing services for you. These services are exceptionally useful for the entrepreneurs and businessmen who want to expand their business worldwide. So, here is the complete list. Let us take a look at this compilation.


Read more: http://www.smashingapps.com/2012/11/28/7-free-web-conferencing-and-online-meeting-services.html#ixzz2DWvwnzIB

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Conception web : du bon usage des sliders

Conception web : du bon usage des sliders | Architecture Web & Ergonomie | Scoop.it
Très utiles pour filtrer les résultats d’une recherche, les sliders sont utilisés dans de nombreux de sites marchands.

Via Christina Belloge
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Download free fonts: 20 great resources

Download free fonts: 20 great resources | Architecture Web & Ergonomie | Scoop.it
Where are the best places to go to download free fonts? Justin He of medleyweb.com reveals 20 websites where you can find quality typography that won't cost a penny.

Via Rodolphe Finamore
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