Digital and Technology innovation within healthcare
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Digital and Technology  innovation within healthcare
How #innovation and IT can influence or change the word of #healthcare #digital #pharma #santé #health #mobile
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Practical Guide to Content and Its Metrics | Moz

Practical Guide to Content and Its Metrics | Moz | Digital and Technology  innovation within healthcare | Scoop.it

Before you start reading, I want to say that I am not an analytics expert per se, but a strategic SEO and digital marketing consultant. On the other hand, in my daily work of auditing and designing holistic digital marketing strategies, I deal a lot with Analytics in order to understand my clients' gaps and opportunities.

For that reason, what you are going to read isn't an "ultimate guide," but instead my personal and practical guide to content and its metrics, filled with links to useful resources that helped me solving the big contents' metric mystery. I happily expect to see your ideas in the comments....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 6, 2015 3:28 AM

What are the different types of content, and which metrics should we use to figure out whether they were successful in reaching their audiences? In this practical guide, Gianluca offers his approach and a wealth of additional resources.

naeem ahmed sogay 's curator insight, August 6, 2015 9:06 AM

What are the different types of content, and which metrics should we use to figure out whether they were successful in reaching their audiences? In this practical guide, Gianluca offers his approach and a wealth of additional resources.

Aaron's curator insight, August 6, 2015 9:13 AM

What are the different types of content, and which metrics should we use to figure out whether they were successful in reaching their audiences? In this practical guide, Gianluca offers his approach and a wealth of additional resources.

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The role of social media in the pharmaceutical industry - YouTube

“ Presentation by ABPI Web Editor, Rory Tufano, at our March Corporate Affairs Network meeting. Rory covers: what guidance is currently available, what are the...”
Via Plus91, Rémy TESTON
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Hackathon e-santé : les Résultats !

Hackathon e-santé : les Résultats ! | Digital and Technology  innovation within healthcare | Scoop.it

Développer une application pour améliorer le quotidien des diabétiques n’est pas chose aisée, et pourtant, 17 projets ont vu le jour ce week-end lors duhackathon e-santé.. 1 thème, 80 participants, 48h de code, 3 équipes primées !


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2015 Global health care sector outlook

2015 Global health care sector outlook | Digital and Technology  innovation within healthcare | Scoop.it
Explore the top issues facing global health care organizations and stakeholders as they seek to address the most challenging issues in 2015. Adoption of new digital HIT advances such as electronic health records, mHealth, telemedicine and predictive analytics is transforming the way physicians, payers, patients, and other health care stakeholders interact.

Via Philippe Marchal
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Why and how we can set up a clinic on every mobile phone - Technology Zimbabwe

Why and how we can set up a clinic on every mobile phone - Technology Zimbabwe | Digital and Technology  innovation within healthcare | Scoop.it
“Telemedicine is now being trialed in Zimbabwe. What are its benefits and what approach would work in making it mainstream?”
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Drug companies are struggling to find ways to legally engage with consumers on social media

Drug companies are struggling to find ways to legally engage with consumers on social media | Digital and Technology  innovation within healthcare | Scoop.it
“ Online comments from patients can draw unlawful responses from drug companies”
Via COUCH Medcomms, Philippe Marchal
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Update: In 2015, interesting digital health collaborations on tap for pharma

Update: In 2015, interesting digital health collaborations on tap for pharma | Digital and Technology  innovation within healthcare | Scoop.it
A report published earlier this year illustrated the number of apps pharmaceutical companies produces and the conditions for which they have developed them. The apps are frequently designed to improve health literacy and motivate patients to take their medication to improve adherence, especially around chronic conditions.
Via Philippe Marchal, Rémy TESTON
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Alexandre Gultzgoff's curator insight, December 22, 2014 3:24 AM

patient engagement not in Sanofi's culture? let's change it at our level...

Bettina Gifford's curator insight, December 22, 2014 2:03 PM

Which pharma company is most digitally active? 

malek's comment, December 24, 2014 7:38 PM
Digitally enabled healthcare is here, and most pharmaceutical companies aren’t ready. bit.ly/1B75t8O
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How iPhone health gadgets could change what 'see your doctor' means

How iPhone health gadgets could change what 'see your doctor' means | Digital and Technology  innovation within healthcare | Scoop.it
From a gadget that helps identify when a child has an ear infection to FaceTime sessions with real doctors for $49 a pop, your iPhone can help.
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Smarter Artificial Skin for Prosthetic Hands | MIT Technology Review

Smarter Artificial Skin for Prosthetic Hands | MIT Technology Review | Digital and Technology  innovation within healthcare | Scoop.it
South Korean and U.S. researchers have developed a stretchable material that senses touch, pressure, and moisture, and could be used to give artificial limbs feeling.
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How Sharing Your Health Data Could Change Medical Research

How Sharing Your Health Data Could Change Medical Research | Digital and Technology  innovation within healthcare | Scoop.it
"There is an increasing appreciation by people that they actually own their data"
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MARKESS lance le “Canevas Digital ®”, une approche novatrice d'analyse de la transformation numérique - MARKESS News

MARKESS lance le “Canevas Digital ®”, une approche novatrice d'analyse de la transformation numérique - MARKESS News | Digital and Technology  innovation within healthcare | Scoop.it
“ La dimension stratégique du digital et sa généralisation nécessitent une vision maillée dans les organisations à la croisée des métiers - ou “business rôles” - et des “business solutions”. En réponse à ce constat, MARKESS, analyste des marchés de la...”
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How the Internet is Changing the Process of Appointment Bookings with Healthcare Professionals - exploreB2B

How the Internet is Changing the Process of Appointment Bookings with Healthcare Professionals - exploreB2B | Digital and Technology  innovation within healthcare | Scoop.it
“ Traditional appointment booking process In the past if you needed to see a specialist at a hospital, you first had to go and see your doctor so that you could get a referral. Basically you ...”
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More Providers Adopting Mobile Health To Improve Patient Care - iHealthBeat

More Providers Adopting Mobile Health To Improve Patient Care - iHealthBeat | Digital and Technology  innovation within healthcare | Scoop.it
More health care providers are adopting telecommunication tools to stay connected with their patients and improve care outcomes.
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Marketers Need a Better Approach to Campaign Performance Metrics

Marketers Need a Better Approach to Campaign Performance Metrics | Digital and Technology  innovation within healthcare | Scoop.it
“To make better decisions, marketers need accurate visibility into campaigns that influence pipeline and revenue. However, most marketers rely on an oversimplified approach to do so.Though the B2B marketing and sales funnel typically includes multiple touches, many marketing teams use single-touch attribution methods. Those methods only acknowledge the first- or last-touch campaign when determining revenue credit and calculating ROI.”
Via Brian Yanish - MarketingHits.com
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Community Manager vs. Social Media Manager

Community Manager vs. Social Media Manager | Digital and Technology  innovation within healthcare | Scoop.it
“A Social Media Manager has become an essential part of a marketing strategy. But in some cases a Community Manager may be needed.”
Via Brian Yanish - MarketingHits.com
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How To Create Customer Personas With Actual, Real Life Data

How To Create Customer Personas With Actual, Real Life Data | Digital and Technology  innovation within healthcare | Scoop.it

When was the last time you took a long hard look at what makes your customer base tick?

Think customer personas – those detailed representations of the different segments of your target audience. Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer personas can help inform everything from more effective copy to product development.


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Stethee Pretends to be a Cardiologist in Your Pocket (VIDEO)

Stethee Pretends to be a Cardiologist in Your Pocket (VIDEO) | Digital and Technology  innovation within healthcare | Scoop.it
Cardiologists will certainly scoff, but we have to report about the new Stethee automatic stethoscope the developers of which claim it will be able to warn
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18 Influencers Shaping Digital Health in 2015

18 Influencers Shaping Digital Health in 2015 | Digital and Technology  innovation within healthcare | Scoop.it
“Digital Health is going from strength to strength and 2015 is set to be another year of innovation and investment. Here are the people making that happen.”
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Art Jones's curator insight, January 15, 2015 11:35 AM

#TheFutureofHealthcare

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The Rise of The Digital KOL - Traackr

The Rise of The Digital KOL - Traackr | Digital and Technology  innovation within healthcare | Scoop.it
“ See how other healthcare organizations”
Via Lionel Reichardt / le Pharmageek, Esposito Christelle
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FDA clarifies the line between wellness and regulated medical devices

FDA clarifies the line between wellness and regulated medical devices | Digital and Technology  innovation within healthcare | Scoop.it
As promised in its FDASIA report, the FDA has published a draft guidance document that aims to help those creating wellness devices and apps to better understand when their product (or their marketing claims) crosses over into regulated medical...
Via Olivier Delannoy
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10 Internet of Things predictions for 2015

10 Internet of Things predictions for 2015 | Digital and Technology  innovation within healthcare | Scoop.it
Technology Videos interviews and news for IT professionals in Canada.
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What is Digital Health? - Tech Talks Central

What is Digital Health? - Tech Talks Central | Digital and Technology  innovation within healthcare | Scoop.it
“ The Tech Talks Central web radio is a web radio show which covers all the hot topics and trends in the connected world and features interactive interviews with thought leaders, as well as movers and shakers of the tech industry.”
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The smart home of the future will be all about telehealth, so what is that?

The smart home of the future will be all about telehealth, so what is that? | Digital and Technology  innovation within healthcare | Scoop.it
As the population ages, smart home trends will reflect this; new devices, falling under the telehealth umbrella, will be designed for the elderly, especially when it comes to their health and independence.
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Quantified self ou la santé connectée à son iPhone

Quantified self ou la santé connectée à son iPhone | Digital and Technology  innovation within healthcare | Scoop.it
Temps de lecture : 16 – 26 minutes Avec le lancement de l’application Santé sur l’iPhone et de l’iWatch, le grand public va-t-il succomber à la mode du Quantified Self ? Cette tendance consiste à tout...
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