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Architectural Storytelling
Using compelling stories to share achiteture with the culture at large
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What is Social Media Storytelling?

What is Social Media Storytelling? | Architectural Storytelling | Scoop.it
Many agencies claim to be "storytellers," but what does it really mean to be a brand storyteller in the digital/social media age?

Via Gregg Morris
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What’s The Story? The Value Of Storytelling In Music Promotion - hypebot

What’s The Story? The Value Of Storytelling In Music Promotion - hypebot | Architectural Storytelling | Scoop.it
With so much music and noise, promoting your music seems like a daunting task. How do you stand out and get people to remember you? Mark Knight suggests using storytelling to brand yourself.
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Brand Storytelling: Why Words Matter as Much as Design

Brand Storytelling: Why Words Matter as Much as Design | Architectural Storytelling | Scoop.it
As important as a captivating design is to your content marketing, stories (and the words that tell them) are what make people decide if they like you, if you understand their needs, and if they want to do business with you. Brand storytelling can’t be done with visuals alone.

 

While great design might lure someone in, it’s not enough to sustain a real relationship. People communicate through conversation, and the words are essential to that dialogue.

 

Imagine if you were planning a wine tasting trip in Napa and you found beautiful pictures of vineyards but no descriptions of the types of wines they offer, or the notes or history of the grapes? What if you were searching for a new camera and just found visuals of cameras, with no information on features, and no product reviews? Words matter, and brands that tell their stories — not just show them — win.


Via Gregg Morris
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