How retailers are branding with scent - BRW | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"Scent marketing is divided into two main categories: ambient scenting, which fills a space with a pleasant smell, and scent branding, which develops a signature scent specific to a brand, like an olfactory logo..."


Via Leona Ungerer