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INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO
“In the business world, the rearview mirror is always clearer than the windshield.” Warren Buffet
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Don't judge food by its packaging: Junk food reimagined with gourmet package designs

Don't judge food by its packaging: Junk food reimagined with gourmet package designs | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"Gourmet on the outside, junk on the inside. Buzzfeed cartoonist Dan Meth has created a humorous series of artisan package designs for our favorite, guilty-pleasure junk foods, elevating them to gourmet status ..."


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How big brands are making their packaging interactive | SmartBlogs

How big brands are making their packaging interactive | SmartBlogs | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"The term “guerrilla marketing” is something you probably associate with outlandish stunts, like dropping a 600-pound ice block in front of a conference audience ..."


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36 Comical Branding Techniques

36 Comical Branding Techniques | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"When it comes to packaging a product to sell, creating a design that will instantly capture a consumer’s eye is key, which is why these comical branding techniques are some great examples of how marketers are utilizing humor to stand out..."


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Diet Coke prints 2 million unique labels in latest stroke of packaging genius

Diet Coke prints 2 million unique labels in latest stroke of packaging genius | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"You thought Coca-Cola was getting personal when it rolled out 250 bottle labels featuring people's first names. Well, Diet Coke just went and individualized 2 million bottle designs ..."


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Doritos 'Mystery' Flavors Will Test Consumer Loyalty - AdAge.com

Doritos 'Mystery' Flavors Will Test Consumer Loyalty - AdAge.com | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"So in essence, Frito-Lay will be testing consumer loyalty to Doritos and its general attributes ..."

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Leona Ungerer's curator insight, April 19, 2014 3:21 AM

"How much of food marketing relies on the packaging? Frito-Lay is about to find out."