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INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO
“In the business world, the rearview mirror is always clearer than the windshield.” Warren Buffet
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The secrets of fake flavours - BBC News

The secrets of fake flavours - BBC News | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"To keep consumers' love of bananas satiated, producers cultivated a banana strain known as the Cavendish, which was resistant to Panama disease but which had a somewhat different flavour ..."

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Via Leona Ungerer
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Doritos 'Mystery' Flavors Will Test Consumer Loyalty - AdAge.com

Doritos 'Mystery' Flavors Will Test Consumer Loyalty - AdAge.com | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"So in essence, Frito-Lay will be testing consumer loyalty to Doritos and its general attributes ..."

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Leona Ungerer's curator insight, April 19, 2014 3:21 AM

"How much of food marketing relies on the packaging? Frito-Lay is about to find out."