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INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO
“In the business world, the rearview mirror is always clearer than the windshield.” Warren Buffet
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Columbia University and the Van Alen Institute Map How Our Brains Navigate the City

Columbia University and the Van Alen Institute Map How Our Brains Navigate the City | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it
The GSAPP’s Cloud Lab teams up with neurologists and the design institute to track how urban environments can make people relaxed or tense.

This spring, the Cloud Lab at Columbia University and the Van Alen Institute tackled the challenge of assessing and mapping how people respond to their environment as a part of Van Alen’s Elsewhere series on wellness in the city.

Instead of the typical focus groups, however, the researchers tracked brainwaves to gauge the mental activities of nearly 100 volunteers; using electroencephalography-based (EEG) measurements and the GPS tracking app, the research team collected more than 1 gigabyte of data over 200 walking sessions that, in theory, create a snapshot of a day-in-the-life of the neighborhood’s mental states. 

Presenting the data in a manner that retained its spatial qualities required the researchers to develop their own software for visualization. At a public follow-up presentation in May, the team presented the simplified data on a 3D map of DUMBO. Areas in cyan indicate places in which participants were in a more meditative and relaxed state, while areas in red indicate places where participants had a more focused or heightened sense of awareness...


Via Lauren Moss, Suvi Salo
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Bhopkins's curator insight, August 22, 10:53 AM

"Architects and planners could employ the technology during post-occupancy walkthroughs or preliminary design presentations."

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Game of Numbers as Technology Unlocks Insights in Fantasy Football

Game of Numbers as Technology Unlocks Insights in Fantasy Football | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"Fantasy football players demand real-time data, and two-thirds feel that technology is critical to helping them successfully manage their teams..."

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Via Leona Ungerer
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