INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO
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INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO
“In the business world, the rearview mirror is always clearer than the windshield.” Warren Buffet
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Ten examples of how brands are using digital technology to attract customers

Ten examples of how brands are using digital technology to attract customers | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"We take a look at 10 real-life examples of how leading brands are using the latest tech offerings like augmented reality, facial recognition and virtual apps to vamp up their marketing campaigns ..."


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Seven incredible examples of brand storytelling on social media - Locowise Blog

Seven incredible examples of brand storytelling on social media - Locowise Blog | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"These seven brands are perfect examples of social media storytellers. Here’s how your company can embrace the art of storytelling in social media too ..."


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Abhijeet Sandil's comment, May 5, 1:45 AM
Nice
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Brands post tributes to Prince, but struggle to make them heartfelt and not promotional

Brands post tributes to Prince, but struggle to make them heartfelt and not promotional | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"It's a tragic day, as one of the most gifted musicians of the modern era has passed. Despite his moniker, Prince, who died Thursday at 57, was a king among men and will live on only through memory and the hours of powerful and provocative music he left behind ..."


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How brands celebrated International Women’s Day 2016

How brands celebrated International Women’s Day 2016 | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"International Women’s Day has developed into a truly global celebration of gender equality and female empowerment with Tuesday’s event proving to be the biggest yet ..."


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Why simple brands win

Why simple brands win | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"Complexity discourages loyalty ..."


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Wearables are here to stay and they’re changing our relationship with brands

Wearables are here to stay and they’re changing our relationship with brands | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"They're finally in stores and on people's arms. Proud owners seem to gather a crowd of admirers, hanging off their wrists wherever they go, and gossip blogs are wondering which celebs have one. I'm talking about the Apple Watch, of course ..."


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How big brands are making their packaging interactive | SmartBlogs

How big brands are making their packaging interactive | SmartBlogs | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"The term “guerrilla marketing” is something you probably associate with outlandish stunts, like dropping a 600-pound ice block in front of a conference audience ..."


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The new law of average | Trends | Marketing Week

The new law of average | Trends | Marketing Week | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"The brands whose secret weapon is being average...."


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Here’s why you won’t find aggressive discounts on Subarus

Here’s why you won’t find aggressive discounts on Subarus | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"Have you noticed that your local Subaru dealer probably doesn’t offer deep price cuts and entertaining promotions to get customers in the door. like the sellers of other automboile brands? ..."


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Why brands need to skip the ads and start telling stories

Why brands need to skip the ads and start telling stories | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"You can skip this ad in 5, 4, 3, 2, 1 … skip ad. C'mon, you know you want to. We all do ..."


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Converse, Old Spice and more: Six famous brands that made inspiring comebacks

Converse, Old Spice and more: Six famous brands that made inspiring comebacks | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"Check out 6 inspiring stories about brands that made successful comebacks after nearly burning out ..."


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How the Internet of Things will open up a new relationship between brands and consumers

How the Internet of Things will open up a new relationship between brands and consumers | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"How the Internet of Things will open up a new relationship between brands and consumers, Brands are cottoning onto the idea that they can use smart products to continue a relationship with consumers after purchase, writes Daniele Fiandaca, ..."


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The merch is strong with this one

The merch is strong with this one | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"Disney's 'Force Friday' is a huge promotion for a 'Star Wars' movie 3 months away ..."


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Here are the top 100 brands in the world

Here are the top 100 brands in the world | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"After duking it out with Google for the top spot in recent years, Apple again has the most valuable business moniker in the world, according to BrandZ's Top 100 Most Valuable Brands study. Cupertino, Calif.-based Apple held the  ..."


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10 Corporations Control Almost Everything You Buy — This Chart Shows How

10 Corporations Control Almost Everything You Buy — This Chart Shows How | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it
Ten mega corporations control the output of almost everything you buy; from household products to batteries. But it gets even crazier who when you see who controls the money.

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The 25 Most 'Patriotic' Brands

The 25 Most 'Patriotic' Brands | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"July 4 – the time for barbeques, the beach and fireworks. It’s also when some companies play up their all-American roots to appeal to the country’s patriotic sentiment. Brand Keys, a New York-based marketing research firm, released a survey to identify which of 197 brands were deemed the most “patriotic” by 4,500 consumers..."

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