INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO
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INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO
“In the business world, the rearview mirror is always clearer than the windshield.” Warren Buffet
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Toni&Guy responds to tough competition with new branding and packaging

Toni&Guy responds to tough competition with new branding and packaging | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"Hair care brand Toni&Guy has rebranded as it hopes to stay front of mind with consumers in a cluttered sector ..."

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Twitter’s newest ads are designed to get users to tweet

Twitter’s newest ads are designed to get users to tweet | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"Twitter today is debuting a new advertising format that will encourage its users to tweet more often, while talking about an advertiser's brand. With the new ..."


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You recognize Mastercard. So why is it changing its logo?

You recognize Mastercard. So why is it changing its logo? | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"Consistent branding is one way banks and credit cards build trust with their customers. So why would Mastercard rebrand? ..."


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Kentucky Fried Chicken Reconnecting To Their Origin Story + Their Full Name

Kentucky Fried Chicken Reconnecting To Their Origin Story + Their Full Name | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"It's not just in advertising—it embodies everything we do. If you ever came out here and saw our headquarters, the whole place has been remodeled, and the Colonel is everywhere. The badge 'Make the Colonel proud' is everywhere. It's so much more than just an advertising thing—it's something that we think will make us stronger again."


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Karen Dietz's curator insight, June 28, 11:54 AM

This post discusses how simplifying their name down to KFC and losing connection to their Origin story really hurt their business. A part of my life growing up was in Kentucky and eating the original Kentucky Fried Chicken, and I've watch the ups and downs this brand has had.

 

There are lessons for us all here:

  1. No nameless faceless brands, please
  2. Never lose the magic or your Origin story
  3. Ads aren't' enough -- matching external ads to internal culture is pure gold
  4. Stay relevant

 

Enjoy this peek behind The Colonel and how Kentucky Fried Chicken is re-invigorating itself by also connecting to its roots.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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How colour is used by the biggest brands

How colour is used by the biggest brands | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"The psychology of colour and how big companies have taken advantage of it is a popular subject. This infographic summarizes how brands use colour ..."


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From Google to Hillary to Snoop Dogg's pot candies, we look back on some of the year's best branding

From Google to Hillary to Snoop Dogg's pot candies, we look back on some of the year's best branding | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"From Google to Hillary to Snoop Dogg's pot candies, we look back on some of the year's best branding ..."


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Quiz: Can you guess the brands behind these sixteen slogans?

Quiz: Can you guess the brands behind these sixteen slogans? | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"A simple phrase can be a powerful brand cue. See if you can guess the brands behind these famous taglines and slogans ..."

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Jeff Domansky's curator insight, February 1, 2015 9:46 AM

I thought this quiz would be a slam dunk. It's not! This is a tough one without the visuals. Have fun trying.

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How Timberland used customer data to reboot its brand

How Timberland used customer data to reboot its brand | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"A deep customer study found that its ideal customer lives in cities, where new designs and marketing resonate ..."


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Coca-Cola Life and Pepsi True's green branding devalues the colour's ethical heritage

Coca-Cola Life and Pepsi True's green branding devalues the colour's ethical heritage | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"Coca-Cola Life and Pepsi True's green branding devalues the colour's ethical heritage, The cola wars are back on again with the launches of Coke Life and Pepsi True but their use of green branding leaves a sour taste in the mouth, says Chris ..."


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