INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO
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INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO
“In the business world, the rearview mirror is always clearer than the windshield.” Warren Buffet
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A new survey looks at the growing demand for diversity in how ads portray families

A new survey looks at the growing demand for diversity in how ads portray families | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"We all know by now that the American family looks a lot different than it used to ..."


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Why advertisers use pictures to sell pharmaceuticals – and shouldn't

Why advertisers use pictures to sell pharmaceuticals – and shouldn't | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"Some advertising content bypasses regulations to promote unrealistic beliefs about drugs ..."


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Quiz: Can you guess the brands behind these sixteen slogans?

Quiz: Can you guess the brands behind these sixteen slogans? | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"A simple phrase can be a powerful brand cue. See if you can guess the brands behind these famous taglines and slogans ..."

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Jeff Domansky's curator insight, February 1, 2015 9:46 AM

I thought this quiz would be a slam dunk. It's not! This is a tough one without the visuals. Have fun trying.

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Dog Movies Powerfully Influence Dog Ownership

Dog Movies Powerfully Influence Dog Ownership | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

Most Americans, when asked if they are affected by advertising, will say “not really.” They think other people are influenced by cultural messages, but that they are somehow immune.

 

Whether people are shaped by the media they consume seems to be a perpetual question. The fact that billions of dollars are spent every year attempting to influence us is probably a sign that advertisers know it works. Scientists get in on the action, asking pressing questions like: Do violent video games increase violence in real life? Do sexy, thin models hurt girls’ self-esteem? We do the studies and the answers are often inconclusive, probably because of how complicated the relationships are.

 

Psychologist Stefano Ghirlanda and his colleagues asked a slightly simpler question: Do celebrity dogs influence the popularity of dog breeds? They looked at 100 movies with prominent dog characters from 1939 to 2003 and compared the release date to breed registrations. The answer seems to be: with the exception of box office flops, yes.


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Here are some advertising slogans. Do you remember the brands? [Video]

Here are some advertising slogans. Do you remember the brands? [Video] | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"What's the last advertising slogan you remember? Every year, advertisers and marketers spend millions of dollars pushing taglines to get you to buy their stuff. But do they work? ..."

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Infographic: The video sites millennials can't live without (and the ads they can live with)

Infographic: The video sites millennials can't live without (and the ads they can live with) | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"Media consumption habits of the younger generation are increasingly relevant to marketers as Gen Zers begin to overtake millennials as the demo du jour. In its annual Acumen Report, Defy Media studies how Gen Z and millennials consume media ..."


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In ads, punctuation can make a point - Boston Globe (subscription)

In ads, punctuation can make a point - Boston Globe (subscription) | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"When it comes to advertising and urging people to buy a product, is it more effective for a company to make a statement or raise a question? ..."


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Here's the simple, powerful Starbucks ad you probably missed on MLK Day

Here's the simple, powerful Starbucks ad you probably missed on MLK Day | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"Amid all the dubious tweets and outright fails from advertisers on Martin Luther King Jr. Day this past Monday, here's a little gem from Starbucks that flew under the radar ..."


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Seven memorable moments in the dubious history of product placement

Seven memorable moments in the dubious history of product placement | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"Remember when you had to wait until the commercial break to be bombarded with brand marketing? Probably not, since product placement has been a Hollywood addiction since the 1980s ..."

 

 


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Hamish Parker's curator insight, August 17, 2014 1:47 AM

Product placement allowing us to incorporate brands into movies and TV shows

Sophie Portet's curator insight, August 17, 2014 8:08 PM

How effective is product placement? Do we subconsciously adhere to these products/ brands messages in the things we watch? 

Janardin Bhana's curator insight, August 18, 2014 5:56 AM

Awesome ways of product placement which gets a lot of attention. However the product needs to suit the situation or person who's using the product for greater success. 

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They're in your head - Times LIVE

They're in your head - Times LIVE | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"The Coke bottle-shaped image encapsulates words attributed to graffiti artist Banksy which rant against the visual hegemony that advertisers have in public spaces. "The advertisers," says the poster, "have rearranged the world to put themselves in front of you. They never asked your permission..."

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