INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO
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INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO
“In the business world, the rearview mirror is always clearer than the windshield.” Warren Buffet
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Coca-Cola unveils new global packaging

Coca-Cola unveils new global packaging | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

Coca-Cola is announcing tonight a major global packaging shift as part of its push towards a "one brand" strategy ...


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Ad of the day: Coca-Cola's minimalist can promotes a world without labels

Ad of the day: Coca-Cola's minimalist can promotes a world without labels | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"Coca-Cola has toyed with its packaging once again, this time to join the global movement for equality and tolerance—by removing its own label off its products to promote a world without labels and prejudices ..."


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Diet Pepsi dumps aspartame as consumer backlash hurts sales

Diet Pepsi dumps aspartame as consumer backlash hurts sales | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"Diet Pepsi will ditch Aspartame after a consumer backlash crushed sales ..."


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Coca-Cola digital chief: 'Kill the press release'

Coca-Cola digital chief: 'Kill the press release' | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"By 2015, the press release will be a thing of the past at Coke, thanks to its new brand journalism website, which replaced its home page..."

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From Google to Hillary to Snoop Dogg's pot candies, we look back on some of the year's best branding

From Google to Hillary to Snoop Dogg's pot candies, we look back on some of the year's best branding | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"From Google to Hillary to Snoop Dogg's pot candies, we look back on some of the year's best branding ..."


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Ad of the Day: Coca-Cola embraces the fist bump and gets serious about true friendship

Ad of the Day: Coca-Cola embraces the fist bump and gets serious about true friendship | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"Coca-Cola has embraced a useful visual shorthand for friendship—the fist bump—in its new marketing in Latin America. But that's just the beginning of a campaign that talks frankly to teens about stepping up for friends in difficult moments ..."


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What Coke learned from social media

What Coke learned from social media | INTRODUCTION TO THE SOCIAL SCIENCES DIGITAL TEXTBOOK(PSYCHOLOGY-ECONOMICS-SOCIOLOGY):MIKE BUSARELLO | Scoop.it

"This summer Coke™ unveiled its Share a Coke™ campaign in the US. The results have been fantastic, though no official numbers have been released, yet ..."


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