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How Marketing Agencies are Using Augmented Reality to Increase Enga...

The world of marketing and advertising is changing.

Via Pekka Puhakka
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Osborne Pike's curator insight, February 20, 2013 4:01 AM

Gravity Jack- another platform option for AR engagement

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Augmented Reality
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Future Of Reality: Virtual, Augmented or Mixed?

Future Of Reality: Virtual, Augmented or Mixed? | AR | Scoop.it
Recently, Lenovo launched the world's first Tango-enabled smartphone. Tango is a new technology from Google that enables augmented reality (AR) gaming and utilities right from your smartphone
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Rescooped by Steve Yuen from Intérêts de l'usage de la réalité virtuelle et de la réalité augmentée en marketing
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Toyota lance un manuel d'utilisation en réalité augmentée

Toyota lance un manuel d'utilisation en réalité augmentée | AR | Scoop.it

Toyota entend moderniser le classique manuel d'utilisation de ses voitures avec une application mobile en réalité augmentée. Ce guide interactif permet aussi de mieux comprendre les fonctions multimédias.

 

À l'heure du tout numérique, il est logique que le traditionnel manuel d'utilisation des voitures en papier évolue à son tour. Alors que Hyundai a déjà lancé son guide interactif aux États-Unis, Toyota lui emboîte le pas avec une application disponible en Europe.

 

Pour l'heure, le constructeur japonais ne parle pas de remplacer le guide papier, mais propose cette solution complémentaire pour bien comprendre le fonctionnement de ses voitures.Ce guide, baptisé « TIG » (Toyota interactive guide), est une application mobile gratuite dédiée au Toyota RAV4 et au Toyota Verso.

 

Il permet de visualiser le tableau de bord sur l'écran du téléphone et d'interagir avec les commandes pour obtenir des explications sur chacune d'entre elles. L'application peut être utilisée chez soi ou à bord du véhicule avec le mode réalité augmentée. Il est alors possible de scanner le poste de commande (via la caméra du smartphone) et d'afficher en superposition des explications relatives à chaque bouton.


Via Benjamin Atlani (Semply.Digital)
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Augmented Reality: From Concept To Execution - eLearning Industry

Augmented Reality: From Concept To Execution - eLearning Industry | AR | Scoop.it
Want to know how to create Augmented Reality (AR) with Zappar adds? Check Augmented Reality from concept to execution, with Zappar adds.
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'Mixed Reality' Technology Brings Mars to Earth

'Mixed Reality' Technology Brings Mars to Earth | AR | Scoop.it
NASA and Microsoft have teamed up to create "Destination: Mars," a guided tour of a part of Mars using technologies that help scientists plan the Curiosity rover's activities.
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Virtual Reality And Augmented Reality In Education - eLearning Industry

Virtual Reality And Augmented Reality In Education - eLearning Industry | AR | Scoop.it
Read this article to see how Virtual Reality and Augmented Reality are being used to implement primary and secondary education in Spain.
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BMW steps into augmented reality with AR driving glasses for Mini

BMW steps into augmented reality with AR driving glasses for Mini | AR | Scoop.it
BMW thinks augmented reality can help you drive better.
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The British Musuem: five lessons in augmented reality

The British Musuem: five lessons in augmented reality | AR | Scoop.it
Since 2009, the British Museum has educated youngsters in Bloomsbury via its Samsung Digital Discovery Centre (SDDC). It’s free, and is the most extensive on-site digital learning programme of any UK museum.

Via Tim Spencer
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Sephora launches ‘world-first’ 3D augmented reality mirror

Sephora launches ‘world-first’ 3D augmented reality mirror | AR | Scoop.it
Beauty retailer Sephora has launched an augmented reality mirror in its Milan Store that can simulate cosmetics on a user's face in both...
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Using an iPhone and augmented reality to teach medical students

Using an iPhone and augmented reality to teach medical students | AR | Scoop.it
Teaching medical students in a dynamic way by using augmented reality and an iPhone.
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Augmented Reality – The Coolest Instructional Technology You’ve Never Heard of?

Augmented Reality – The Coolest Instructional Technology You’ve Never Heard of? | AR | Scoop.it
AR Tools are Being Used Today by Creative Educators in Fun, Innovative Ways, but few Know About it (yet). Educators are always looking for new ways to enhance
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Churchill Square Shopping Centre creates augmented reality fashion show using Zappar

Churchill Square Shopping Centre creates augmented reality fashion show using Zappar | AR | Scoop.it
Brighton’s Churchill Square Shopping Centre has created an augmented reality fashion show to bring to life its spring summer fashion...
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This augmented reality bus shelter is both awesome and terrifying

This augmented reality bus shelter is both awesome and terrifying | AR | Scoop.it
Just about the last thing any weary, precaffeinated morning commuter needs is to think a meteor is smashing into her.

Via Pekka Puhakka
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Rescooped by Steve Yuen from Best Practices in Instructional Design & Use of Learning Technologies
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HYPER-REALITY - New Vision | #Learning

Hyper-Reality presents a provocative and kaleidoscopic new vision of the future, where physical and virtual realities have merged, and the city is saturated…

Via Nik Peachey, JoelleYalin
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Nik Peachey's curator insight, May 21, 1:37 AM

A great look into the future of augmented reality.

Heraclio Muñoz Cruz's curator insight, May 22, 9:47 AM
hyperreality

Ricard Garcia's curator insight, May 23, 4:52 AM
Shocking, exaggerated... but I'm sure you can see things from our daily life there!
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Microsoft HoloLens Welcomes Object Theory's "Mixed Reality"

Microsoft HoloLens Welcomes Object Theory's "Mixed Reality" | AR | Scoop.it
Microsoft has struck a deal with Object Theory to bring the very first mixed reality collaboration service to its HoloLens.
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The future of VR is this dad

The future of VR is this dad | AR | Scoop.it
We've seen many things that claim to be the future of VR but none have the level of sophistication as this one man dad-team
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7 Ways Your Kids Could Learn More with Augmented Reality

7 Ways Your Kids Could Learn More with Augmented Reality | AR | Scoop.it
Here’s how your kids can use AR at school and at home.
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Using Mobile Devices, Wearable Technology and Augmented Reality to Improve Learning and Performance

Using Mobile Devices, Wearable Technology and Augmented Reality to Improve Learning and Performance | AR | Scoop.it
Recent advances in mobile devices, wearable technology and augmented reality (AR) offer some exciting opportunities for your students. This article discusses how using these technologies will support their learning and performance needs.
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Augmented Reality: New Learning Dimensions

Augmented Reality: New Learning Dimensions | AR | Scoop.it
Augmented Reality (AR), one of the cutting-edge technological innovations, hopes to deliver new dimensions to the existing learning strategies. AR encompasses a live view of real world environment...
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Buy Google Glass today if you want, but don't be surprised when Google contact lenses pop up

Buy Google Glass today if you want, but don't be surprised when Google contact lenses pop up | AR | Scoop.it
Do you think Googlers really want to be wearing the Glass nerdware for the rest of their lives?
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When Will AR Replace the Fitting Room?

When Will AR Replace the Fitting Room? | AR | Scoop.it
Activations from digital signage to augmented reality encourage shoppers to browse broader collections and try inventories on -- without the dressing room.
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Augmented Reality May Be Coming To A Car Windshield Near You - ReadWrite

Augmented Reality May Be Coming To A Car Windshield Near You - ReadWrite | AR | Scoop.it
ReadWrite
Augmented Reality May Be Coming To A Car Windshield Near You
ReadWrite
White served as guest editor for the Institute of Electrical and Electronics Engineers' February 2014 Proceedings, focusing on augmented reality on windshields.

Via Pekka Puhakka
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