Augmented reality, which bridges the divide between virtual and physical worlds, has crossed into a new frontier: print media. 
This article was taken from the June 2012 issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content by subscribing online. 
Unilever's "Paddle Pop" ice cream brand in Turkey recently turned the hero "Lion" mascot into a super hero that appeared in Cinema's across the country as part of an interactive Augmented Reality Experience that saw a battle played out inside the ... 
DARPA has ordered a prototype of Innovega's seamless form factor HUD system to replace bulky virtual reality headsets. 
Three insurmountable barriers have held back consumer AR - until now... 
With the recent release of Google's 'Project Glass', the eyes of many consumers and marketers have drifted over to the idea of Augmented Reality. 
On Wednesday, Google gave people 20/20 vision about a secret augmented-reality project called Project Glass. The glasses are the company's first foray into wearable computing. MIPTV 2012 - CANNES. Swiss-based iConcerts has finalised a deal with UK based 3DD Entertainment to produce the first ever live performance ‘augmented reality’ TV format which will be powered by iConcerts ViPass platform. 
The WAM project team has developed a mobile augmented reality audio application to help guide the visually impaired when using public transport. Real-life experiments in Grenoble focusing on improving the independence of disabled people have been ... 
Discussion on the law of social and emerging media. 
Microsoft’s Beamatron uses a kinect camera and projector to sense and project graphics anywhere in a room. As it moves it creates a 3D model of its environment for gameplay. |
The use of augmented reality allows, among other things, the fusion of pre-operative images with the vision a surgeon has of the operative field. This technique can be a very helpful tool in guiding surgeons to the area of interest during complex procedures. Virtual reality techniques are also expected to become more important in the education and training of medical students and residents. 
AR SPOT is an augmented-reality authoring environment for children. An extension of MIT’s Scratch project, this environment allows children to create experiences that mix real and virtual elements. Children can display virtual objects on a real-world scene observed through a video camera, and they can control the virtual world through interactions between physical objects.
This project aims to expand the range of creative experiences for young authors, by presenting AR technology in ways appropriate for this audience. In this process, we investigate how young children conceptualize augmented reality experiences, and shape the authoring environment according to this knowledge. 
Aurasma bridges your physical world with the digital!
My presentation for the PELeCON 2012 in Plymouth. 
The new Find US+ app merges the real world with a digital experience. When a phone loaded with the app is pointed in a specific direction, the phone displays a computer-generated graphic for each nearby U.S. Bank branch or ATM, its address and distance based on the user’s GPS location. 
Google's Project Glass has been through the usual story arc - rumors, a mind-blowing concept demo, rabid excitement, practicality doubts and then simmering... 
After months of leaks, Google posts a video showing how this futuristic technology might work in someone's daily life. Read this blog post by Martin LaMonica on Cutting Edge. onathan Allen, Director at SearchEngineWatch.com at Incisive Media, interviews Mark Lister, Managing Director, Imano on the subject of augmented reality at SES London 2011. Mark discusses the advent of NFC (near-field communications) and the hope that Apple’s iPhone 5 will feature this cutting-edge technology that offers consumers to be able to use their phone as a payment provider, secure entry-pass, and be able to carry your own data and content. 
Let your users interact with the world around them by using this toolkit to add an augmented reality view to your app. 
NASA is working on a pair of glasses intended for commercial airline pilots landing at severely fogged-up airports... |
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