3-D televisions have tried and failed to win the living room. The TV industry hopes a shift to a glasses-free technology can solve that.
|Scooped by April Nicole Haskill|
This brief article discusses the new "glasses-free 3D" technology that TV manufacturers will be introducing to the worldwide marketplace in estimated early 2015. They discuss that they are trying to re-introduce interest in 3D tvs again that have been practically eliminated from tv sets in recent past years by improving the high-definition picture quality and resolutions, however there is some concern that the preserving image quality between 3D and 2D may cause the picture darker. The company Dolby suspects that even if "technology and visual barriers can be overcame", people still do care about 3D tvs and be popular with consumers.
Even though Dolby is expecting a good turnaround in this new 3D technology, the article does not sound like Dolby has done any or enough research to determine the success of these tv sets within the Stakeholder model. As noted in the article, they plan to start with the China market and then "believe the popularity will spread to the United States, even though they have shunned the technology so far. If these forthcoming glasses-free TVs can't convince the masses, chances are nothing can."
As an innovative tech-savvy consumer, I do not see these products being successful worldwide, either by the technology flaws that may arise or by the price tag that these products will likely have. I have been fascinated how far along technology has improved the traditional tv set, however I always speculated that the 3D content being used for home personal viewing to be very poor since it was first introduced compared to its success in movie theaters. I believe Dolby should have considered further feedback of each country's market to determine speculation of its success before, as the saying goes, "putting the cart before the horse".