The definition of the word "success" in the business world is almost always interchangeable for “profitable.”
When that word is used in boardrooms and executive speeches, the meaning is usually pretty clear.
But what does the word "innovation" signal?
It’s been perhaps one of the biggest corporate buzzwords and initiatives for decades. Mention the word innovation to two people in the same organization and what are the chances they would give you the same definition?
They would probably apply it to different functions as well. Is innovation a new product line? Does it represent an improved process for efficiency? Is it a great idea?
The answer, simply, is yes.
Via Kenneth Mikkelsen