In the current competitive job climate, hard work alone doesn't always get noticed, say career experts. Good employees are getting passed up for new opportunities because companies may not be aware of their full capabilities. That's where branding can be used to promote your value to your busy bosses, peers and anybody else that can help you from inside and outside the company. Through a coordinated networking, social-media and blogging effort, you can become the go-to specialist in your field.
Via Vicki Kossoff @ The Learning Factor