Appweevr's Digital Marketing & Analytics Daily
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Appweevr's Digital Marketing & Analytics Daily
The most compelling, thought-provoking and engaging content on digital media marketing, content strategy, analytics, big data and ad tech curated by the Appweevr team. @appweevr / http://appweevr.com
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What were the most significant developments for SEO in 2013?

What were the most significant developments for SEO in 2013? | Appweevr's Digital Marketing & Analytics Daily | Scoop.it
It's been another eventful year in search, mainly thanks to Google, and the role of the SEO has changed, even in this short time.
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Collaborative Story-Telling in Healthcare

Collaborative Story-Telling in Healthcare | Appweevr's Digital Marketing & Analytics Daily | Scoop.it
Here are two examples of collaborative story-telling in healthcare that you may be able to learn from.
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What Did Instagram Users #Love In 2013? - AllFacebook

What Did Instagram Users #Love In 2013? - AllFacebook | Appweevr's Digital Marketing & Analytics Daily | Scoop.it
Love was in the air at Instagram in 2013, as #love was the most-used hashtag on the Facebook-owned photo- and video-sharing service during the year, with other top hashtags including #tbt, #friends, #fashion, #food, and #selfie.
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Forget the content marketing backlash, it's still a valuable tactic

Forget the content marketing backlash, it's still a valuable tactic | Appweevr's Digital Marketing & Analytics Daily | Scoop.it
There has, somewhat predictably, been a backlash against the hype that has surrounded content marketing.
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How 'Vertical Silos' Can Lead to Better Content Marketing Strategies

How 'Vertical Silos' Can Lead to Better Content Marketing Strategies | Appweevr's Digital Marketing & Analytics Daily | Scoop.it
The idea of "silos" in business has been much maligned for years. But find out how carefully organized and coordinated vertical silos can lead to better content marketing strategies and move the in...
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Research: UK Content Marketers Are Confident, Lack Strategy

Research: UK Content Marketers Are Confident, Lack Strategy | Appweevr's Digital Marketing & Analytics Daily | Scoop.it
Among the marketers we've surveyed across three continents, those based in the United Kingdom rate themselves highest in terms of content marketing effectiveness. Find out more about the content ma...
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The Big Analytics Roadshow 2013 Recap - Beyond Big Data Hype

The Big Analytics Roadshow 2013 Recap - Beyond Big Data Hype | Appweevr's Digital Marketing & Analytics Daily | Scoop.it
We had the pleasure of attending The Big Analytics Roadshow 2013 and hearing fellow data engineers and thought-leaders in data management and marketing.
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Link-Builders Versus Content Marketers - Business 2 Community

Link-Builders Versus Content Marketers - Business 2 Community | Appweevr's Digital Marketing & Analytics Daily | Scoop.it
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3 Ways To Use Google Media Tools for Content Marketing

3 Ways To Use Google Media Tools for Content Marketing | Appweevr's Digital Marketing & Analytics Daily | Scoop.it
Google Media Tools gives journalists the power to better connect with their audiences. It's a gateway to specific tools that can help support the storytelling process from end to end. Learn how to ...
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Why Your Segmentation Strategy May Be Causing Poor Customer Experience - Business 2 Community

Why Your Segmentation Strategy May Be Causing Poor Customer Experience - Business 2 Community | Appweevr's Digital Marketing & Analytics Daily | Scoop.it
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Content predictions for 2014: the views of Coca-Cola, Facebook and others - Marketing

Content predictions for 2014: the views of Coca-Cola, Facebook and others - Marketing | Appweevr's Digital Marketing & Analytics Daily | Scoop.it
Business 2 Community Content predictions for 2014: the views of Coca-Cola, Facebook and others Marketing Ahead of Wednesday's International Content Marketing Summit, the CMA (Content Marketing Association) asked speakers from companies ranging from...
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Macala Wright: How Technology Is Changing Customer Loyalty Programs - PSFK

Macala Wright: How Technology Is Changing Customer Loyalty Programs - PSFK | Appweevr's Digital Marketing & Analytics Daily | Scoop.it
Retailers are building online communities of like-minded people with new and emerging online services.
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6 Companies That Are Trying to Solve the Native Ad Scaling Issue

6 Companies That Are Trying to Solve the Native Ad Scaling Issue | Appweevr's Digital Marketing & Analytics Daily | Scoop.it
As the banner ad loses its luster, online publishers from BuzzFeed to Quartz are turning to units that capture the look and feel of the host site's content.
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Top Mobile Apps Featuring Creative Content

Top Mobile Apps Featuring Creative Content | Appweevr's Digital Marketing & Analytics Daily | Scoop.it
Tweet The smartphone is an incredibly useful piece of technology to have in your pocket. Apps specialized to your interests take the smartphone’s efficiency to the next level.
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What is Google likely to clamp down on in 2014?

What is Google likely to clamp down on in 2014? | Appweevr's Digital Marketing & Analytics Daily | Scoop.it
Google is seemingly involved in a never-ending battle to fight spam and underhand SEO tactics affecting its search results.
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What’s In, What’s Out For Mobile in 2014 - Digiday

Agency execs talk about what's trending and what's tired in the world of mobile advertising for 2014.
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The Rise Of VC Content Marketing

The Rise Of VC Content Marketing | Appweevr's Digital Marketing & Analytics Daily | Scoop.it
By Kevin Cain and Dorie Clark Over the past few years, while an increasing number of businesses have been using content marketing to attract and retain great customers, most venture capital firms have lagged behind.
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Native Ads Are Coming to Internet Comments - Digiday

Native advertising is all the rage, and it’s soon coming to a Disqus comment section near you.
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The Art of the Branded Video

The Art of the Branded Video | Appweevr's Digital Marketing & Analytics Daily | Scoop.it

“ Learn why measuring video views and completion rates is important, and how you can improve your video marketing strategy.”


Via Kamal Bennani, Alessandro Rea, Ivo Nový
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Publishers, Stop Crying Over Spilled Ink

Publishers, Stop Crying Over Spilled Ink | Appweevr's Digital Marketing & Analytics Daily | Scoop.it
More people are consuming content than ever, so leave your sad trombone at home.
Appweevr's insight:

"Revolutions are messy, bloody things" - via Tom_Cunniff

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Google for Business tool allows brands to collect reviews about their businesses in a single place

Google for Business tool allows brands to collect reviews about their businesses in a single place | Appweevr's Digital Marketing & Analytics Daily | Scoop.it
A new Google for Business feature lets marketers see the conversation taking place around their brands across the web in one place. The update enables marketers to collect all of the reviews written about their companies in a single place.
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This online journalism startup raised $1.7M in crowdfunding and you’ve never heard of it

This online journalism startup raised $1.7M in crowdfunding and you’ve never heard of it | Appweevr's Digital Marketing & Analytics Daily | Scoop.it
We’ve been writing a lot lately about online journalism startups like Matter — which was acquired by Medium and just dropped its paywall — and NSFW Corp., the Vegas-based venture that just merged with Pando Daily.
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Suddenly, Upworthy Clones Are Everywhere And Millions Of People Are Reading Them

Suddenly, Upworthy Clones Are Everywhere And Millions Of People Are Reading Them | Appweevr's Digital Marketing & Analytics Daily | Scoop.it
On March 26, 2012, a new media startup...
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Why Are Journalists Key to Content Marketing Success? - Business 2 Community

Why Are Journalists Key to Content Marketing Success? - Business 2 Community | Appweevr's Digital Marketing & Analytics Daily | Scoop.it
Why Are Journalists Key to Content Marketing Success?
Business 2 Community
Content marketers should be well aware by now that Google loves content that is of real value – even more so with the recent Hummingbird update.
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