Drive brand awareness and leads with content marketing.
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Nick Eubanks has an excellent case study on SearchEngineWatch demonstrating how a content-based web site, built on an existing publishing platform, can reach high levels of traffic without doing any pro-active link-building activity.
Here's the gist of the story: "Useful content and a solid, well-researched roadmap is the best way to acquire organic traffic.
If your content is serving a purpose, is accessible, and is easy to consume – your readers will build all of the links you will ever need, and your online presence will flourish as a by-product.
Put in the time, do the research, build your own websites, talk to everyone you can, TEST, and you will start seeing improvements in your organic search."
Rightful. These guys got it right. 8/10
Full case study: http://searchenginewatch.com/article/2254983/From-0-to-1.4-Million-Visitors-in-6-Months-A-Lesson-in-Building-Organic-Traffic
Great information and easily followed ...put your own details in place and make a go