Apps Marketing Automation
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How does Mobile Marketing Automation differ from Marketing Automation?

Marketing automation software has exploded in the last few years with solutions integrating with websites and email. But this explosion has run parallel to the growth of mobile.
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FREE Pocket Guide: Why do user stop using my App?

FREE Pocket Guide: Why do user stop using my App? | Apps Marketing Automation | Scoop.it
You spend money and effort to get people to download and install your App - only to discover they just disappear! If you want to maximise value from your App installers - then this pocket guide is perfect for you.
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Don't be tricked by the Mobile "Monthly Active Users" engagement myth

Metrics for Engagement Lots of App developers just operate on "how many installs" – thats a vanity metric
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