This article is about how innovation in pharma advertising can transform the sales rep medical visit. ... video on the iPad… “…are you willing to change your sales rep visits to be more innovative and to emotionally connect with your doctors?
"FDA recognizes the importance of implementing a balanced, transparent approach that fosters the development of health IT solutions and innovative products like mobile medical apps, while ensuring appropriate patient protections.
Thus, the easy entry into mHealth offers incredible opportunity for innovation in healthcare; however, the open market comes with certain concerns, namely, 'how credible are the apps I am (or my patients are) using?
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