This post originally appeared in the December 2011 edition of The Social Media Monthly. Author Julie Brannon is a marketing specialist with a focus on book apps.
Readers of online newspapers are accustomed to finding interactive media interspersed with their daily reading which can now include videos, interactive graphs, social feedback and other enhancements. Publishers of digital books are beginning to experiment with mixing various media into their books as well. A great place to glimpse existing innovations that move toward this digital future is in iOS children’s book apps.
Parents love the guilt-free relief of turning over an entertaining yet educational iPhone book app to a child to keep them quiet while waiting in line at the grocery store or enduring a long road trip. Many apps are specifically suited to be bedtime stories and can be read aloud by the child, the parent, or the device in read-to-me mode. Some apps even have the capability of recording a parent’s voice as the narrator so that when they are absent their child still has the comfort of hearing their parent’s voice read the story.
There is a wealth of apps targeted to the preschool and early reader set. Now there is a trend to develop apps for older children, tweens, and teens. Children delight in the interactivity of children’s book apps and as parents purchase more smartphones and tablets the market will grow exponentially ...
Gamification is one of the hot new concepts in children’s enhanced ebooks. The general idea is simple: To get kids to eat their broccoli (i.e., read books), let’s put some cheese on it (make them fun — cheese on broccoli > broccoli alone) ...
Read reviews, get customer ratings, see screenshots and learn more about Storytelling Children's 100 Books on the App Store. Download Storytelling Children's 100 Books and enjoy it on your iPhone, iPad and iPod touch.
Enhanced ebooks (ePUB3) are a new digital publication standard that allows easy integration of video, audio, and interactivity. I expect this format to advance the future of textbooks and other educational material. Future textbooks might be able to “read themselves” with audio narration, perhaps preventing students from actually reading. But the benefits outweigh the downsides; for example, the new text books might also offer the ability to make and share annotations without destroying the book, interactive self-tests throughout the chapters, and generally a much more enjoyable learning experience.
Our guest post is written by Shoham Drori, a mom-with-app from Tel-Aviv who created “The Magnificent Traveling Place” storybook. Her article addresses the debate on the purpose of interactivity in storybooks. Thanks Shoham!
Following 18 intensive months of producing my book app “The Magnificent Travelling Palace” I have finally reached the hardest part of promoting and marketing the app. As previous stages in the development, it is challenging, expensive, and filled with opportunities for mistakes. But in addition, for me, it is the most unpredictable part of the process.
So far the responses for the app were really great, showing a lot of enthusiasm and support. Nevertheless, one of the comments really stirred up my emotions. It said:“We have decided not to review the app; our editor felt it was not interactive enough to fall under our review scope”. A simple, sentence yet I found it to be a cause of concern ...
Maya Zuckerman: 'Over the years, I have been immersed in numerous talks and discussions centered on the question of "How can we streamline and simplify the concept of transmedia so that it is easy to understand?"'
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