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Curate Your Shoppable Fashion Magazine with Monogram

From Robin Good's insight:

"Monogram is a web and mobile publishing app which allows you to curate your own fashion magazine by writing your own content and being able to "sprinkle" it with highly relevant shoppable fashion items that can be sold directly through your pages.

 

In fact, Monogram provides an integrated search facility that makes it easy to find shoppable fashion items to clip (even as you write) and add them to your own magazine.

 

From the Techcrunch review: "Monogram provides a full web editing tool suite, which will allow bloggers to publish and share their favorite fashions with others. Bloggers can create posts, or full “magazines,” of all their favorite content, which readers can browse or subscribe to..."

[Read full Robin Good's insight below]

 

Try out it: http://www.monogrammag.com

 

Read full review article on TechCrunch:

http://techcrunch.com/2013/05/20/monogram-two-point-oh/

 


Via Robin Good, Giuseppe Mauriello
Kaye Blum's insight:

A powerful (re)publishing tool for bloggers? Maybe. But they will still be sourcing the bulk of their content from elswhere. 

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Therese Torris's comment, May 27, 2013 11:53 AM
Hi Robin, thanks for pointing out the search engine. I remain convinced that it will be very difficult for Monogram to succeed. There is a huge competition for fashionista's time and retailers' products out there and some of the competitors like Fab.com, The Fancy, Polyvore and many others are pretty compelling. And There are also a lot of retailers that let customers put together lookboks and share them with their community (like the fabulous site net-à-porter)
Therese Torris's comment, May 27, 2013 11:54 AM
I meant "lookbooks"
Robin Good's comment, May 27, 2013 2:06 PM
Yes Therese, I agree. I am actually glad that Monogram and other small startups are not refraining from attempting to innovate in this apparently crowded space, as I am convinced that there is still plenty of space for many new companies, unless each one of them wants to be the new Pinterest. If they specialize and work on niche audiences and specific use cases I think they may indeed provide a useful service for many. And in the end if they do not try what better suggestion do you have for them? :-)
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People-Powered Publishing Is Changing All the Rules

People-Powered Publishing Is Changing All the Rules | Interactive E-books | Scoop.it
Authors are actively choosing to self-publish books, giving them better control over rights, distribution, pricing and resurfacing trends like serialization.
Kaye Blum's insight:

Not an article on interactive ebooks, but a great overview of where ebooks and self-publishing are at currently.

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Why iPad?

Why iPad? | Interactive E-books | Scoop.it
The recent official launch for The City We Build, the a…
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Why iPad?

Why iPad? | Interactive E-books | Scoop.it
The recent official launch for The City We Build, the a…
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Why iPad?

Why iPad? | Interactive E-books | Scoop.it
The recent official launch for The City We Build, the a…
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Why iPad?

Why iPad? | Interactive E-books | Scoop.it
The recent official launch for The City We Build, the a…
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Why iPad?

Why iPad? | Interactive E-books | Scoop.it
The recent official launch for The City We Build, the a…
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Why iPad?

Why iPad? | Interactive E-books | Scoop.it
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Why tablet magazines are a failure

Why tablet magazines are a failure | Interactive E-books | Scoop.it
Dedicated magazine apps for tablets may look good, but I fear they’re headed straight to oblivion.
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Digital Enhancement: Bringing Multimedia to Book Readers | Digital Book World

Digital Enhancement: Bringing Multimedia to Book Readers | Digital Book World | Interactive E-books | Scoop.it
Kelly Leonard is a member of the Digital Book Awards panel of judges. The 2014 Digital Book Awards (formerly known as the Publishing Innovation Awards) are now
Kaye Blum's insight:

This article uses two good examples (including Breaking Bad) to illustrate the difference between what publishers are offering readers, and what cable TV is offering its viewers.

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This Is the Future of Book Marketing

This Is the Future of Book Marketing | Interactive E-books | Scoop.it
A Croatian author experiments with a new storytelling method. His tools: a fictional Twitter account, a movie-like trailer and a virtual Minecraft city.
Kaye Blum's insight:
Hard to know whether to position this article under transmedia or social media - it traverses all. But it's essentially a book - not necessarily an enhanced ebook , but the majority of the narrative is in book form.
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App Annie - App Ranking, Analytics, Market Intelligence

App Annie - App Ranking, Analytics, Market Intelligence | Interactive E-books | Scoop.it
We provide app ranking data and high quality mobile analytics - app store download, app store sales and other insightful app store data for iOS & Android.
Kaye Blum's insight:
Tracks app data (useful if enhanced ebook is sold as an app rather than ebook)
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Ebook Revenues Rising Abroad For American Publishers | Digital Book World

Ebook Revenues Rising Abroad For American Publishers | Digital Book World | Interactive E-books | Scoop.it
Ebook revenues for American publishers selling the digital content abroad are rising -- both in aggregate and as a percentage of overall international book
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The future of digital stories - thoughts from the Futurebook Innovation Workshop 2013

The future of digital stories - thoughts from the Futurebook Innovation Workshop 2013 | Interactive E-books | Scoop.it
Last Thursday I attended the Futurebook Innovation Workshop - a very interesting afternoon of presentations and workshops on what I will call "digital storytelling" (although one of the recurring t...
Kaye Blum's insight:
A good overview from recent conference
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Six Steps to Take Before You Write An eBook

Six Steps to Take Before You Write An eBook | Interactive E-books | Scoop.it
Most writers simply begin writing the moment they come up with an ebook idea, but to give your book a head start, follow 6 steps before you write an ebook.
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Why iPad?

Why iPad? | Interactive E-books | Scoop.it
The recent official launch for The City We Build, the a…
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Why iPad?

Why iPad? | Interactive E-books | Scoop.it
The recent official launch for The City We Build, the a…
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Why iPad?

Why iPad? | Interactive E-books | Scoop.it
The recent official launch for The City We Build, the a…
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Why iPad?

Why iPad? | Interactive E-books | Scoop.it
The recent official launch for The City We Build, the a…
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Why iPad?

Why iPad? | Interactive E-books | Scoop.it
The recent official launch for The City We Build, the a…
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Bob Dylan's 'Like a Rolling Stone' Interactive Video Mimics TV Surfing

Bob Dylan's 'Like a Rolling Stone' Interactive Video Mimics TV Surfing | Interactive E-books | Scoop.it
Bob Dylan's 1965 hit "Like a Rolling Stone" just got its first video. It allows you to use your keyboard to flip through 16 channels that mimic TV tropes.
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OS X Mavericks brings iBooks to your desktop (video included)

OS X Mavericks brings iBooks to your desktop (video included) | Interactive E-books | Scoop.it
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Award-Winning Publishing: Wine Simplified From Open Air Publishing | Digital Book World

Award-Winning Publishing: Wine Simplified From Open Air Publishing | Digital Book World | Interactive E-books | Scoop.it
As e-reader adoption in the U.S. wanes and consumers buy more tablet computers, publishers are scrambling to provide the enhanced, innovative reading
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Protein One | Brand Integrity + Digital Media

Protein One | Brand Integrity + Digital Media | Interactive E-books | Scoop.it
Protein {an essential organic component that makes you stronger} Protein are a digital innovation studio in Sydney, Australia.
Kaye Blum's insight:
Creators of Dandelion app/ebook (presented a workshop at #xmedialab Syd13). They also do brand, web, IOS apps and have a clear briefing form on their site.
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Why Genre Rules e-Books, and What the Big Publishers Are Doing About It

Why Genre Rules e-Books, and What the Big Publishers Are Doing About It | Interactive E-books | Scoop.it
The future of book publishing is increasingly digital -- and increasingly tilted towards genre fiction.
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A List of the Best Free Digital Storytelling Tools for Teachers

A List of the Best Free Digital Storytelling Tools for Teachers | Interactive E-books | Scoop.it
via Educatorstechnology.com Digital storytelling, the practice of combining narrative with digital content, is gaining more ground in the educational field. Many schools and educational cent...
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