Approaches
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The Art and Science of Emotional Engagement

The Art and Science of Emotional Engagement | Approaches | Scoop.it

Explore the science of emotion and how we can use it in an empathetic way to create more meaningful content.


Via Kamal Bennani, massimo facchinetti
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Picture Story: Commerce and the Connected Consumer's Journey

Picture Story: Commerce and the Connected Consumer's Journey | Approaches | Scoop.it
At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the...

Via janlgordon
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Michelle Gilstrap's curator insight, May 26, 2013 11:10 AM

This is a very cool way to show e-commerce and how some companies are making the connection with their customer.

janlgordon's comment, June 18, 2013 3:02 PM
Michelle Gilstrap I'm happy you found it useful, sorry I'm late in responding but better late than never, thank you!
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Sustainability Is a Key Driver of Innovation - Huffington Post

Sustainability Is a Key Driver of Innovation - Huffington Post | Approaches | Scoop.it
Sustainability Is a Key Driver of Innovation
Huffington Post
In the 1990s, new technology was the catalyst for business innovation. Today, sustainability is seen as a new way to innovate and gain or maintain competitive advantage.
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Is Content the New Currency?

Is Content the New Currency? | Approaches | Scoop.it
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.

Via janlgordon
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janlgordon's comment, June 19, 2013 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight, September 5, 2013 3:11 PM

Do people actually read the content? Will it keep them following you?