Your company's character can earn you — or cost you — real money. Our research on thousands of managers, frontline employees, and customers of a U.S. retailer shows that there are connections between customer spending and what's known as the organizational identification of the people who work at the company.
The greater the OI, as researchers like to call it, the greater the spending. And organizational identification is, to a great extent, about company character.
Based on Dave's presentation, I was a bit surprised initially by Dave's views on appreciative inquiry :”Appreciative Inquiry is often unethical and used in inappropriate contexts; it tells people what stories they are allowed to tell.
My new book, Positive Psychology - A Practical Guide, is published today by Icon Books (£6.99) Based on the most up-to-date research, theories and science and covering over 20 of the key concepts within Po...