App Store Optimization & App Markting
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Top 5 factors to app store optimization(aso)

App store optimization helpApp store optimization helps your mobile app get discovered with ease than your competitors. While app store optimization gives substantial results, the process of optimizing an app remains complicated by a great degree. Optimizing an app for discoverability involves technical knowhow, marketing genius and a specific strategy to create the entire marketing plan for the process. s your mobile app get discovered with ease than your competitors. While app store optimization gives substantial results, the process of optimizing an app remains complicated by a great degree. Optimizing an app for discoverability involves technical knowhow, marketing genius and a specific strategy to create the entire marketing plan for the process.
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Leo Chan's curator insight, May 29, 2014 1:46 AM

Also an useful article about App Store optimisation (ASO). This also included icon creation mentioned above.

I have read another article about ASO. Nowadays, to get your application success, the first and most important thing is to get your apps notice by customers.

This required ASO which considered five factors, Title, icon, description, caption and keyword.

 

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4 Trends Hitting App Marketers Badly

4 Trends Hitting App Marketers Badly | App Store Optimization & App Markting | Scoop.it

Count all challenges and find the possible solutions, if you want to go far with your app.

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AppN2O is listed as Top App Marketing Agencies 2016 by Mobyaffiliates

AppN2O is listed as Top App Marketing Agencies 2016 by Mobyaffiliates | App Store Optimization & App Markting | Scoop.it

AppN2O is listed as Top App Marketing Agencies 2016 by Mobyaffiliates 2nd year in a row! Thanks for the great mention and kudos to the team!


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The Weekend Strategy: A New Buzz in App Marketing World

The Weekend Strategy: A New Buzz in App Marketing World | App Store Optimization & App Markting | Scoop.it

And here’s how app marketers are laying the groundwork for app weekend strategy: https://goo.gl/EImlH0

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What You Could Expect from Emerging Trends of App Store Optimization?

What You Could Expect from Emerging Trends of App Store Optimization? | App Store Optimization & App Markting | Scoop.it
Development is a half part of app; another half is app marketing – as you know an app without marketing is simply doesn’t exist. When we are talking about app marketing, how can we ignore App store optimization (ASO) - a fundamental acquisition strategy that continues to evolve? New Year brought new trends in everything including ASO that you must adopt to be on the top of the edge.
 
Here is the list of trends going to change the face of ASO.
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3 Thumbs Up Ways to Build A Forever Brand Experience through an App

3 Thumbs Up Ways to Build A Forever Brand Experience through an App | App Store Optimization & App Markting | Scoop.it

It is quite simple to avail your business through app by submitting your app to app stores, but to use your app for branding purpose is tricky. You have to learn sharp-witted things to get your app noticed by millennial. Of course, learning app marketing, app store optimization, app monetization, and tons others are not a trivial matter. But, as you probably know, brand building needs constant updates or upgrades. So, routinely including a few in your list is what a brand needs. And this time, to your list, add the 3 below given ways to make your brand unforgettable.

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Going off the grid on the weekends? Install Uepaa, Your Outdoor Safety App

Going off the grid on the weekends? Install Uepaa, Your Outdoor Safety App | App Store Optimization & App Markting | Scoop.it

Pronounced ‘Wepa’, Uepaa is an award winning outdoor safety app which can save lives. With the help of this app you can be sure of your safety when outdoors, especially up in the mountains. Uepaa connects you to a worldwide safety network.

Uepaa has won several awards including World summit Award 2013. It was also nominated for GSMA Mobile Awards in the ‘Most Innovative App’ category by Mobile World Congress 2015 which was held in Barcelona.

Read more: https://www.appn2o.com/going-off-the-grid-on-the-weekends-install-uepaa-your-outdoor-safety-app/

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Most Valuable App Categories in Terms of Retention, Sessions and Time-Spent

Most Valuable App Categories in Terms of Retention, Sessions and Time-Spent | App Store Optimization & App Markting | Scoop.it
Retention, Sessions and Time-spent – all the three determine the level of user engagement. That’s why all app marketers exert themselves to gain results for the three. Here is the analysis of app categories and their retention rates.
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3 Ways Ratings and Reviews Can Boost App Downloads

3 Ways Ratings and Reviews Can Boost App Downloads | App Store Optimization & App Markting | Scoop.it

App ratings and reviews impact ASO. These public evaluations factor into app rank, a critical factor in exposing your app to users browsing in app store.


Via Matt Vaidis
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AppN2O's comment, January 25, 1:20 AM
Nice article..
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How to Give a New Energy to Your App after Launch?

How to Give a New Energy to Your App after Launch? | App Store Optimization & App Markting | Scoop.it
Job is not done once your app reaches to app store. In fact, be ready to double down your efforts to ensure your app keeps gaining popularity over a long haul. And the best way to do this is: keep putting a new energy within your app. Here are some guidelines:
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5 Mobile Game Apps That Were A Cut Above the Rest In 2015

5 Mobile Game Apps That Were A Cut Above the Rest In 2015 | App Store Optimization & App Markting | Scoop.it

Last GSMA Mobile World Congress 2015 which was held in Barcelona, had 5 nominees for ‘the Best Mobile Game App’ Category. Let’s take a closer look at those Game Apps

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7 Must-Have Christmas Apps Right out of Santa’s Bag!

7 Must-Have Christmas Apps Right out of Santa’s Bag! | App Store Optimization & App Markting | Scoop.it

'Tis the season! Lets look at these 7 awesome must have Christmas Apps to have an amazing start of the Holidays!

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N2O Catalog: Top 10 Apps of November 2015

N2O Catalog: Top 10 Apps of November 2015 | App Store Optimization & App Markting | Scoop.it

Let the seasonal spirit prevail and we shall drive you back to unleash those worthy apps right away. Here is a walk through of the top 10 performing apps of November:

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App Shastra – App Marketing Guide Series #4 – App Preview Video Optimization

App Shastra – App Marketing Guide Series #4 – App Preview Video Optimization | App Store Optimization & App Markting | Scoop.it
App Store Optimization (ASO) marketing tips on making great app preview videos for iPhone App Store and Android Play Store to increase organic traffic and improve app visibility.
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In-App Referral Marketing – A Rock Solid Strategy for App Marketers 

In-App Referral Marketing – A Rock Solid Strategy for App Marketers  | App Store Optimization & App Markting | Scoop.it
Refer users and they refer to others. This is how your app will grow like a buzz. It seems easy but it’s not. Planning with proper monitoring and analytics is what you need to get a track of what you are doing and how it is worth?
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4 Trends Can Market Your App More Effectively

4 Trends Can Market Your App More Effectively | App Store Optimization & App Markting | Scoop.it
Here in this article there are the four trends explaining how app marketers can boost their marketing strategies using strategy and creativity, simultaneously.
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N2O Catalog: Top 10 Apps of February 2016

N2O Catalog: Top 10 Apps of February 2016 | App Store Optimization & App Markting | Scoop.it

February is here and so are we. The month may have a few lesser days but a lot has been happening in the appsphere. Let’s discuss 10 exciting apps we found for you this month. They are creating a buzz and are interesting.  We bet they will keep you engaged for hours. Let’s have a look at them. https://goo.gl/PrvCUw

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Are Fitness Trackers Safe?

Are Fitness Trackers Safe? | App Store Optimization & App Markting | Scoop.it

Fitness trackers – the small fitness wristbands that people wear, certainly help people stay in shape by tracking their fitness activities and providing relevant data. These fitness wristbands transmit wearer’s data directly to the apps in the smartphones and then to the cloud. Is the transmission secure? Can the data thus transmitted be misused? Is it adequately protected? To get this answers read the post here: https://www.appn2o.com/are-fitness-trackers-safe/

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Smart ways to collect app data for better user acquisition and re-engagement

Smart ways to collect app data for better user acquisition and re-engagement | App Store Optimization & App Markting | Scoop.it

Daily around 2500 apps are submitted to the app stores with the hope of being a next big hit. But the sad fact is 70% of total apps receive less than 5000 downloads and 60% of total apps never come back with updates. Only 30% can make their way up to the market. What’s the difference?

The answer is: user acquisition and re-engagement. User acquisition means to measure the effects of your efforts on your app for further improvement. And re-engagement is to put efforts to bring your old users back to the app.

If it’s your first time with the app, may be you don’t receive expected results as the app store is already full with millions of popular apps. Patience, constant improvement and constant app marketing efforts are all what your app needs to get noticed. With such efforts, you need to follow a smart way to collect data for better user acquisition and re-engagement.

http://wp.me/p66ZZX-1z

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5 Mistakes App Marketers Should Get Aware of before it’s too Late

5 Mistakes App Marketers Should Get Aware of before it’s too Late | App Store Optimization & App Markting | Scoop.it
Today, apps are everything for consumers. Apps have become the sources of shopping, socializing, entertainment, etc. Multiple app options for a single task are available at app stores. Consumers click only on those options flowing at the top surface – creating a challengeable environment for app marketers. In spite of building immense relevancy and meaningful experience, app marketers fail to achieve deserved position at app marketplace.
 
No doubt, app marketers must have accomplished the list of what to do and what not to do? But what about those factors hidden behind the big walls? Some mistakes app marketers often make unknowingly – they don’t even have idea about. Such mistakes lead them to overspending and disappointing outcomes. Let’s find out what those mistakes are and how to get rid of them.
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AppShastra – App Marketing Guide Series #3 – App Icon Optimization

AppShastra – App Marketing Guide Series #3 – App Icon Optimization | App Store Optimization & App Markting | Scoop.it

App icons create the first impressions. Make sure they are good. Here in this article there are few tips for designing a great icon for your app.

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10 Strategies to Lift Up Mobile App Rankings on App Stores and Landing Pages

10 Strategies to Lift Up Mobile App Rankings on App Stores and Landing Pages | App Store Optimization & App Markting | Scoop.it
Users are not ready to move from their favourite apps. App Annie’s iOS top chart is proving this. iOS Top App Charts in Dec 2014 iOS Top App Charts in Dec 2015 There is a minor difference between last year’s and current year’s top iOS apps. Users’ firm choice adding extra pressure to app marketers’…
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Three Essential Tactics Mobile App Marketers Must Adopt Now

Three Essential Tactics Mobile App Marketers Must Adopt Now | App Store Optimization & App Markting | Scoop.it

Tips to be extremely useful to add exposure to your app and its content.

AppN2O's insight:

In this competitive app world, app marketers are facing one common problem: their well-developed app and its content have gone out of the site, behind the walls. Users love to stick with their favourite apps. They just refuse to try on something new available in the market. If the situation remains same, how would users get familiar with new apps coming with advance features?

On top surface, branded apps are flowing well with great number of downloads and reviews. And looking at the hundreds of apps, I believe it’s a tough job to make your app noticeable. To tackle such issues, I came through some tactics while searching on web. I believe these tips to be extremely useful to add exposure to your app and its content.

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Gain Users’ Insights in Minutes via Predictive App marketing

Gain Users’ Insights in Minutes via Predictive App marketing | App Store Optimization & App Markting | Scoop.it

If someone says you that he has a crystal ball predicting the behaviour of your app users, would you like to hear that? Lets know about this crystal ball in this article...

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5 Metrics playing a crucial role in app marketers’ life

5 Metrics playing a crucial role in app marketers’ life | App Store Optimization & App Markting | Scoop.it

Earlier, it was only analytics helping marketers to know about their app marketing strategies up to certain extent. But now, plenty of data entered the market that includes analytics of everything including What, when and where. Downloads, clicks, ratings, reviews, landings, user behaviour – it includes all.


The days are gone when downloads and ratings were the only methods to measure app’s success. Now, the success factor relies on many other metrics. Today’s metrics is something that app marketers can’t live without. These metrics provide app’s insights, performance level, user behaviour and the list is endless – from which I have mentioned some important one playing a crucial role in app marketer’s life.

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Holiday Season: 5 App Marketing Tips to Apply

Holiday Season: 5 App Marketing Tips to Apply | App Store Optimization & App Markting | Scoop.it

Holiday is a good period to buy new devices. Am I right? It’s best opportunity to jump in. Increase your user engagement and sales activities. Offer great deals to your users as a gift for their newly purchased device. Make them feel how happy they are with new device. Believe me, they feel lucky to have you as one of their favourites.

 

It’s time to play smartly with your app marketing strategies. Get ready with your plans to implement on this holiday season.

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